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MBA

Curriculum

The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Students without an undergraduate business degree will complete the MBA foundation coursework (4000-level courses – 15 units) before starting the one-year MBA coursework (5000-level courses). With approval from the department chair, students with an undergraduate degree in Business Management and a strong academic background may go directly into the MBA coursework (46 units).

MBA foundation coursework begins in the Spring and Fall Quarters, and MBA coursework begins in the Summer and Winter Quarters.

Prerequisite:

Bachelor’s Degree from FIDM or another accredited college or university. Additional requirements may apply.

Master of Business Administration (MBA)

Micro & Macro Economics+

Microeconomics introduces economic analysis of individual, business, and industry choices in the market economy. Topics include price mechanism, supply and demand, optimizing economic behavior, costs and revenue, market structures, factor markets, income distribution, market failure, and government intervention.

Macroeconomics introduces economic analysis of aggregate employment, income, and prices. Topics include major schools of economic thought; aggregate supply and demand; economic measures, fluctuations, and growth; money and banking; stabilization techniques; and international trade. Upon completion, students should be able to evaluate national economic components, conditions, and alternatives for achieving socioeconomic goals.

Financial Literacy+

Students will develop an understanding of the role of financial management in the strategic planning process, and demonstrate an understanding of financial statements through financial ratio analysis. They will examine cash flow management techniques and their application to financial planning and Analyze financial risk and return fundamentals, and develop an understanding of capital budgeting techniques and valuation.

Case Studies In Business Management I: Analysis & Control

This course is a study and analysis of success and failure in todays business environment with emphasis on creating value through innovative management techniques. The students practice the strategic management process, building a competitive strategy, and implementing strategic plans. Formerly BUMT3720 Prerequisite: BUMT 3950

Marketing Management+

This course focuses on the management of the marketing function to achieve a competitive advantage and establish brand equity. Students explore creative strategies for entrepreneurs to develop consumer awareness. Prerequisite: BUMT 3600 or BUMT 3230

The Global Economy

This course analyzes the components and dynamics of todays global economic geography, and the political and social complexities of todays global business environment. Students will explore strategies for creating value within global production networks, considering strategies for production and distribution, and analyze global consumption patterns.

Tools for Analytics+

This initial prerequisite course gives the students the necessary structural tools to create and analyze the various forms of data necessary to exert managerial influence on financial performance.

This course explores the value of web analytics and the design of comprehensive web analytics strategies. It focuses on how to correctly apply web based analytical techniques; how to assess the effectiveness on social media and multichannel campaigns; how to optimize success by leveraging experimentation; and how to employ the proper tools and tactics for evaluating consumer responses.

Predictive Analytics for Business Strategy+

This course is designed to expand information literacy and predictive analytics. It will broaden the student research awareness in identifying competitive market intelligence resources and the application of competitive analysis in strategic management decision selection and support.

Financial Analysis & Control

This course provides an understanding and foundation for using financial statement data in a variety of business analyses and valuation contexts. This course focuses on financial strategic planning and control. Students explore financial management communication as a means to enhance and achieve support of established strategic business goals.

Global Financial Strategy

This course develops an integration of strategic marketing, financial modeling, and supply chain structure and management focusing on optimization of profitability. It explores strategic financial issues that confront managers in multinational firms and how to establish cost of capital calculations and valuation in different financial environments.

Human Resource Management: People, Practices & Profitability+

This course explores the governance structure necessary to develop, manage, and lead a sustainable global business enterprise. It analyzes how the human resource management function can help organizations gain a competitive advantage and explore the impact employment law can have on profitability.

Logistics Management

This course focuses on international trade logistics. It explores and analyzes the relationship of supply chain structure and logistics management on gross margin achievement, maintenance, and return on investment. It analyzes various approaches to create and control demand management and logistics and explores the benefits and potential strategic issues in vertical vs. horizontal integration when developing and evaluating supply chain strategies.

Digital Marketing+

Students explore the commercial value and creative structure of digital marketing strategies from ideation to implementation. They analyze potential financial enhancement opportunities by incorporating digital media into various marketing strategies. Students identify, analyze and evaluate the key digital marketing channels by exploring current structures being employed. They understand how to construct and execute a comprehensive digital marketing strategy and evaluate how to measure the success of digital marketing efforts. They examine and evaluate the latest developments in digital ad technology.

Advanced Strategic Planning & Implementation

This is a seminar exploring global business strategic modeling. It focuses on managing risk mitigation to enhance financial performance. Case studies focus on strategic issue diagnosis and managerial implementation outcomes. Students analyze the differences in emergent, growth, maturity, and declining phases of product life cycle strategic planning.

Strategic Marketing Management

This course explores and analyzes the marketing management process building a foundation for marketing program decisions with a focus on product, pricing, distribution channel selection, and integrated promotion. It explores strategies for organizing and planning for effective marketing implementation. The primary focus is on measuring financial performance as a result of innovative marketing strategies.

Legal Issues that Impact Profitability & Innovation

This course analyzes the impact of business legal structure, intellectual property protection, licensing strategy, and tax management on the financial structure of the organization. It will explores the law relative to the cyber business environment; and the potential financial issues to be considered relative to product liability and consumer law is explored.

Creativity, Innovation & Design in Business

This course explores various approaches in developing an innovation strategy from a creative beginning to an innovative implementation resulting in a competitive business structural design. Approaches to applying design concepts in business model development is explored and analyzed.

Luxury Brand Management

This course is designed to provide students with an understanding of the fundamentals of luxury brand management. Students will be introduced to principals of luxury branding, design thinking and how these are used as tools to define luxury business strategies. Students will develop an understanding of the luxury segment of the market as it applies to a variety of industries. They will understand how to identify potential new luxury products and how they relate to a variety of markets, including emerging markets.

Entrepreneurial Ergonomics

Ergonomics is the discipline concerned with the understanding of interactions among individuals and other components of a function or system, and the process that develops strategies to apply theory, principles, data and methods of design to optimize performance. In this course, students are mentored in their development plans to transform innovative ideas into profitable business structures, and present formal product or service concepts for analysis and critique. This course offers a unique opportunity for the students to experience design thinking in a business context.

Capstone Seminar

Students are mentored by a selected faculty members and develop and present an in-depth analytical research thesis based upon a business case study selected by the department. This seminar focuses on current business dynamics and their impact on strategic planning and financial considerations resulting in a proposed plan for expansion and strategic control for the business under analysis.

Total Units of Credit: 61

+ Only offered as an online (distance learning) course