FIDM LA Students Win Adobe Creative Jam
The Adobe Creative Jam, a bootcamp-style design tournament, was recently won by a team of FIDM Students in Los Angeles.
In the half-day session, students from FIDM San Francisco and FIDM Los Angeles learned the basics of Adobe XD, a user experience design application that helps you easily create simple interactive prototypes in a flash, and were given less than two hours to create an interactive app for the social good.
Participating students were tasked with the following instructions: "Your challenge is to address a community and its residents, and design a way to make a tangible, measurable effect on their communities." Each team had three minutes to present their project to an audience of peers and judges.
During the challenge, Creative Jam participants heard from inspiring speakers Brycie Jones, Senior Communications Officer of Digital at Bill & Melinda Gates Foundation and Antoinette Carroll, Founder & CEO of Creative Reaction Lab. Judges included Heather Haselwood, UX Designer at NFL Media, Pau Hershey, Sr. Experience Designer at Electronic Arts, and FIDM Alumnus Daniel Santos, Associate Design Director at Kettle.
The winning team—made up of L.A.-based Conger, Emma, Carmen, and Erika—created an app, Walking Buddy, to help people feel comfortable walking in areas they may or may not be familiar with. Jordan, Marilou, and Stephanie took home second place for their Respect You app, while Vanessa, Ari, Chelsea, and Emily won third place for their Trans Ally Community app.
All competitors who successfully completed the Jam received a three-month subscription to Adobe Stock (worth $90). Team members on the first place team won Amazon gift cards worth $250, second place team members won $150 each, and third place won $50 each.