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Jean jackets closeup

Economics of the Apparel Industry

The basic principles of economics assume new meaning in this absorbing and relevant presentation, which tracks the economic life of a pair of Levi’s jeans from final cut to retail.

Students will look at the true cost of doing business—including labor, production, and advertising—along with international business forces. It is a very fashionable world, and clothing is at the heart of consumer spending in today’s marketplace.

Suggested curriculum: Business, Economics, Fashion Merchandising, Retail