Monthly Website Review - September 2008

fashion156.com
http://www.fashion156.com

Are you a fashion addict?  Then log onto fashion156.com.  This brand new online fashion webzine promises to shower you with cutting edge style, top designer runway shows, and all of the latest fashion news as it happens.  Fashion156.com reports on all of the seasons “must have” items before the monthly glossies have even gone to print!  For those with a flair for artistic makeup techniques fashion156.com offers striking beauty shots.  Whether you are a trend setter or a fashion victim, fashion156.com has something for everybody.  For those who just can't wait, at the bottom of the site is a countdown telling you how long it is until the next issue.

These are just some of the many benefits fashion156.com has to offer:

  • A new issue posted every 12 days.
  • In-depth fashion articles.
  • Fierce fashion editorials.
  • Style advice from professional stylists Victoria & Dominic.
  • A community blog featuring postings by international fashionistas.
  • Exclusive member competitions and events.

This website showcases the latest collections from some of the world's most accomplished designers as well as those from emerging designers. fashion156.com even provides fashion, style & grooming tips for both men & women. As a fashion156.com member you will receive personal email alerts to help keep you abreast of all of the breaking news & important events in the fashion world. Plus fashion156.com regularly awards prizes and exclusive promotions to all its members. So what are you waiting for? Log onto fashion156.com and get your fashion fix!

Reviewed by Library Staff Member - Jesse Negrete - S.D.

 

 

Monthly Magazine Review - September 2008

Brandweek

Title: Brandweek
Publisher: Nielson Business Media
770 Broadway
New York, NY 10003
646-654-5400
Website: http://www.brandweek.com
ISSN: 1064-4318
Published: Weekly except 1st and 3rd weeks of July and August, 1st Week of September; and 4th and 5th weeks of December
Subscription Rate: $149.00 per year/$249 per two years

Brandweek is a weekly publication dedicated to the world of branding and marketing.  They include the latest in technology and innovation; i.e. how Motorola is taking text messaging consumers one better by using this medium to broadcast to image-enriched billboards.  Brandweek considers such questions as how will the downturn in the economy affect the energy drink market, which is traditionally higher priced than other soft drinks?

In every issue they feature such departments as:

  • Case Study - In each issue a different company is profiled
  • Design - Looks at the logo as a key component of branding
  • The Game - An in-depth look at sports marketing
  • Brands on the Verge - A profile at up-and-coming brands
  • Peer Review - A personal reflection of a beloved brand, i.e. Converse

The August 11 issue featured an in-depth look at the relationship between Major League Baseball and such companies as State Farm, Pepsi and Bank of America.  This is a tremendous introduction to the world of sports marketing.  Another feature explains that if you are looking to sell to the back-to-school crowd, cinema advertising just may be a good bet, especially when you consider the popularity of the blockbusters such as Pineapple Express and Dark Knight.  Brandweek also features a classified section in case you just happen to be looking for a job.  There is also a trade show calendar so you won't miss the upcoming Digital Marketing Summit.  Reading Brandweek will make you sure you are on the cutting edge of the innovations driving today's marketing environment.

Reviewed by Library Staff Member - Monika Earle

 

 

Monthly Book Review - September 2008

The Post-American World

Title: The Post-American World
Author: Fareed Zakaria
Publisher: W.W. Norton & Company Ltd.
500 Fifth Avenue
New York, NY 10110
(212) 354-5500
(212) 869-0856 fax
Website: http://www.wwnorton.com
ISBN: 978-0-393-06235-9
Copyright: 2008
Pages: 292
Price: $25.95

If you pay attention to the news these days, it's easy to think that the United States might be losing its hold as the world's superpower. The high cost of food, fuel, and housing are a burden for most Americans, and the weak dollar has a negative effect on a variety of things, from our ability to travel internationally, to the cost of imported goods. Our foreign policy over the last several years, and especially our actions in Iraq, has made us very unpopular with people and governments all around the world. China and India are becoming modernized very quickly, providing new competition for the world's resources. Where is all this leading? Should we be worried?

In his book The Post-American World, Fareed Zakaria argues that there is nothing to fear about living in a world where everyone can be as prosperous and (almost) as powerful as the United States. In fact, he argues that even though other countries will undoubtedly modernize and become more powerful, the United States won't necessarily lose its place at the head of the table. Zakaria provides an overview of the current global situation, focusing primarily on China and India. He explains how they've grown, and lays out the hurdles they have yet to face. In the last chapter he makes several suggestions, seemingly directed to our politicians, which he argues will help keep us on top of the world. Most of his suggestions have to do with becoming more open to new ideas, people, and solutions. Our politicians will have to work together across party lines to accomplish what needs to be done. Our government needs to be more accommodating, flexible, and adaptable to global coalitions and solutions that aren't entirely dictated by the US.

The Post-American World isn't just for economists and politicians who ponder over globalization. This is a book for everyone. Zakaria gives us a peek into a future that isn't as intimidating as the nightly news makes it out to be. His book is not about the fall of the West, but rather the rise of the rest. When the rise of the rest lifts people out of poverty and stabilizes economies and governments, it is surely something to look forward to and learn about.

Reviewed by Library Staff Member - Robin Dodge