December 12, 2016
Enclothed cognition is the name for the scientific study of the link between how what we wear effects how we feel and how we are perceived by others. An economics story in the New York Times says that evidence proves the importance of dressing for the role we are playing in life: experiments found that doctors who wear white lab coats are taken more seriously and get better results than doctors who dress in street clothes. Apparently, confidence comes from "dressing the part."
Categories: Fashion Design, Costume Design, Menswear