Social Media Careers: A Necessity in Today's Job Market

Social Media Careers: A Necessity in Today's Job Market

The digital landscape evolves quite dramatically from year-to-year -- and sometimes even week-to-week. While some of us may remember a time when social media didn't exist, one thing is for sure: it's here to stay. Although some people opt to learn social media on a casual, trial-by-error basis, the emerging opportunities for social media careers have inspired many young professionals to focus on digital pursuits. Nowadays, having experience with social media isn't just a bonus; oftentimes, it's critical.

With so many options for careers in social media, enrolling in a social media school is one of the smartest choices you can make. By obtaining a specialized degree in the field, you'll show future employers that you have the skills and the knowledge needed to take their brand to the next level. At our social media college, you'll get an excellent education, impress others, and constantly be ahead of the curve. Even if you don't end up pursuing a social media management position, the knowledge, and skills you acquire here will help you in countless ways once you enter the workforce.

Here's why social media skills are important for virtually any position:

You can pursue a variety of interests and professions with a social media background

Careers in social media may evolve or change over the years, but your experience will always be an asset. Communications, marketing, advertising, writing, public relations, and many other fields require a good working knowledge of social media. If you're an expert, you'll be in much better shape to do your job effectively. Even if you decide you don't want to strictly pursue social media management or communications, everything you'll learn here at FIDM will help you in the future.

Companies rely more strongly on digital marketing

Print marketing used to be king, but those days are gone. In fact, companies are devoting a much bigger portion of their marketing budgets to digital efforts now. Considering that worldwide internet users spend an average of 109 minutes a day surfing social media networks, brands are responding by promoting products and services via social marketing or advertising -- and they're finding these tactics to be highly effective. Most brands understand that diversifying their efforts and focusing on digital marketing methods will lead to a better ROI. Having the know-how to address this growing need for social-based marketing will be to your benefit.

Your resume will stand out

While most of our students want to pursue careers in social media, job outlook is subject to change. Even if a company or brand doesn't have a social media position open when you apply, your social media background will allow you to stand out from the competition. In a saturated market, that can make all the difference. Your knowledge can also allow you to work your way up within a company or may lead to a new position that's been formed just for you. You could even start your own company! With a degree in social media, you'll have the world at your fingertips (or in the palm of your hand, depending on the device). Contact us to learn more.