October 16, 2017
John Hoke, Chief Design Officer of Nike, the best known apparel brand in the world, does a fascinating interview with the New York Times. He shares how dyslexia worked in his favor, his doodling addiction, and the role of the designer of tomorrow. The man should know. One thousand designers report to him at Nike. "The job of the designer tomorrow is to take that head start (from technology), take that information and then imbue it with their intellect, their imagination, their heart, and their hand," Hoke tells the Times.
Categories: Industry Watch, Design Program, Footwear Design, Careers