A woman getting measured for a swimsuit

Retouchers Try to Reset Beauty Standards

Graphic designer Sarah Krasley is on a crusade for more truth in imagery across all media platforms. She and a half million industry pros have signed the Retouchers Accord to promote less photoshopping—especially of females. Photographers, editors, post-production artists, brand managers, software developers, and makeup artists who sign are agreeing to promote a more authentic image of female beauty. "The downstream impacts of design decisions are impacting public health," Krasley tells Fast Company. The designer created the accord after launching a line of swimwear and confronting the question of how much body "fat" to leave on her models.