Five Original Sustainable Fashion Brands

Five Original Sustainable Fashion Brands

What do Eileen Fisher, Alternative Apparel, Patagonia, Marimekko, and accessory brand John Hardy share? A philosophy about sustainability that isn't just about this season's buzzword.  Fashionista recognized these five brands for their real commitment to environmental concerns—from Fisher's ambitious Vision 2020 project to Patagonia's well-documented returns policy and Marimekko's safe dyeing techniques. "It takes time for an in-depth understanding of the full journey of a product's lifecycle for company initiatives to develop," explains Shona Quin of Eileen Fisher regarding planning a meaningful program.