Alumni

FIDM Grad Opens Texas Flagship

FIDM grad Lola Rogers and her sister Taylor opened the first store for their Blue Jean Baby brand just in time for Christmas, 2017. Located at The Star in Frisco, Texas, the boutique carries a mix of their romantic women's line including reworked and vintage denim, as well as an eclectic mix of things they love—pottery, hats, vintage and new baby items. Lola, who manages manufacturing for the made in America brand from LA, took some time out to answer questions about her journey.

What did you study at FIDM?

I was an Apparel Industry Management major. I wanted to learn a little bit about everything and that's what I did. I learned everything from sketching and design, to tech packs, textile science, dyeing, and how to sew my own pieces. I've definitely used every piece of knowledge in running my business.

Plus, since the industry is always evolving, school is a great place for me to stay in touch. I am attending a FIDM seminar on Social Media this month to increase my knowledge.

Why bricks and mortar right now?

We started as an e-commerce site and always planned on expanding from there. Due to the nature of our product mix—house-line, unique vintage curation, re-worked vintage denim designs—it just made sense to have a place where our customer could see it all come together. We use high quality fabrics and work tirelessly on fit; giving customers the ability to touch and try on our pieces is a key selling point. We still love to shop in unique stores wherever we travel!

Categories: Apparel Industry Management Alumni Careers