Kiehl's Partners with Beauty Industry Students

Beauty Promotion & Presentation students teamed with Industry Partner Kiehl's to create new in-store activities at four SoCal locations this spring. As part of the Beauty Industry Merchandising & Marketing program, the project brought students into a real life situation where they got to implement plans for a charitable art auction, in-store massages, and a weekend package design activity. Parent company L'Oreal's West Coast HR Director Jennifer Sullivan, an instructor at FIDM, was instrumental in creating the partnership.  

Categories:  Beauty Marketing & Product Development Industry Partnerships