5 Skills Youll Want to Possess to Learn Social Media

5 Skills Youll Want to Possess to Learn Social Media

There's good news for lovers of Facebook and Instagram: careers in social media are more popular than ever. More importantly, social media jobs pay even more than ever before. That's because by the year 2020, the number of active social media users is expected to reach 2.95 billion worldwide. But with that many people engaging on social media, the market will be quite saturated, and competition for these social media careers will be highly competitive.

If you want to become a social media specialist, you'll need to do more than simply learn social media tactics at home. Not only will you need experience and education from a great social media college, but you'll also require certain skills in order to succeed in the field. Here are five traits every budding social media expert needs to possess:

Good judgment

Today, a single off-color joke can ignite a viral controversy that rages for days on end. Social media specialists need to make judgment calls quickly. Because social media consumption is rather instantaneous and posts can be shared (and may go viral) within seconds, you'll need to make judgement calls at the push of a button. You'll need to instantly decide whether a message is on-brand, whether an idea is too controversial, or if a certain angle is right for your identity. These days, some brands live and die by their social media involvement, so you need to be someone your company can always trust to make sound decisions.


Think about the social media accounts you follow, and especially the posts you share with your friends and followers. The internet is absolutely drowning in content right now, which means you need some good old fashioned creativity to get your posts noticed. To pursue a career in social media, you need to be able to think in exciting, creative ways. Even if you need to present information that's familiar, you need to be able to make it interesting or unique. Social media specialists have to constantly find new ways to stand out from the digital hordes, especially when it comes to visual content.

Communication skills

When you post on social media, your main objective is to communicate an idea. Your brand will likely want to impart useful information, answer questions, or present a new point of view. Social media specialists need to identify the best way to tell a story and know how to capture the attention of their target audience by expressing thoughts in a highly effective way. At its core, social media is about communication.

A Proven Strategy

When you begin your first social media courses, you'll have a lot to learn about using different advertising techniques, hashtags, high-quality images, or calls to action. However, as you gain more experience, you'll start to see how important these strategies can be. Not only will you need to use them in an impactful way, but you'll also need to know which specific tools to use to achieve your goals. You'll need to have a good idea of what will work for your company or the brand's identity as well by using data to guide your decisions along the way.

A Quality Education

Although you'll probably learn quite a bit just from your own involvement on various social media apps, you need to have some sort of related background to even be considered for many marketing jobs. Some social media specialists started out in marketing, communications, or public relations, but if you want to get your degree specifically in social media, FIDM is one of the best places to go. Our social media school is one of only a few that exists nationwide, and we will allow you to jumpstart your career in social media.

Here at FIDM, you'll learn the ins and outs of social media communication: you'll learn to identify and engage with your target audience, build customer loyalty, and discover the techniques needed for strategy development, growth, and analyzation -- plus the science of creating the perfect meme.

By choosing to learn social media on a collegiate level here at FIDM, you'll be able to edge out the competition and get right to work in a rewarding and challenging career. If you want to learn social media like a pro, you need to enroll in a program that trains the pros. To find out more, visit our Social Media Degree page or get in touch with us today.