Social Media

Latest Social Media Program News

  • Mar
    01
    2017

    GUESS Recruits Summer Interns on LA Campus

    Recruiters visited FIDM today to interview students for their prestigious summer internship program. "The Institute prepares students for the workplace, and FIDM students know the industry," explains recruiters Kylie Baker and Sergio Vejar, on why they prize their relationship with FIDM. Last year, about 30% of their interns came from FIDM and spent the summer at the company's downtown headquarters.

    GUESS's internship program is a structured, 10-week paid summer program designed to mentor new talent in all areas: design, buying, digital advertising, web design, e-commerce, production, visual display, even HR. Last year, three FIDM interns were offered full time positions when the program ended.

    What were they looking for in the short interviews:

    1. Excitement about the fashion industry.
    2. Knowledge and passion about the brand.
    3. Independent research on Instagram and other social platforms about current GUESS campaigns, products.


    PermaLink

    Categories: Business Management, Fashion Design, Social Media Program, Apparel Industry Management, Merchandising & Marketing, Internships, Merchandise Product Development

  • Feb
    27
    2017

    Retouchers Try to Reset Beauty Standards

    Graphic designer Sarah Krasley is on a crusade for more truth in imagery across all media platforms. She and a half million industry pros have signed the Retouchers Accord to promote less photoshopping—especially of females. Photographers, editors, post-produc … Read More

  • Feb
    07
    2017

    Student Program at Retail's BIG Show

    Eleven students from seven FIDM Majors attended the Student Program at Retail’s BIG Show in New York this past month. Six out of the eleven were sponsored to go on the trip by scholarship from the NRF Association. The fashion and retail leaders of tomorro … Read More

  • Feb
    06
    2017

    Just Accepted Social Media Student Has a YouTube Channel

    Name: Fiona Bandy Age:18 Hometown: Orange County, CA FIDM Major: Social Media, Bachelor of Arts  FIDM Campus and Start Date: OC & LA July 2017 Admissions Advisor: Joleen Harris How did your advisor help with the process? My advisor was my personal guide … Read More

  • Jan
    30
    2017

    Hollywood Makeup Artists Benefit from Social

    A-list hair and makeup artists like Charlotte Tilbury are earning extra fees during awards season by promoting favorite makeup brands and products. Since "Hollywood is the most influential beauty culture in the world," according to founder of e-commerce site V … Read More

  • Jan
    05
    2017

    Upcoming Social Media Guest Speakers

    Social Media Students at FIDM Los Angeles will be treated to some outstanding guest speakers in the coming months. Upcoming speakers include Maya Watson, Vice President, Marketing & Social Media at Oprah Winfrey Network; Joanna Reidl, Senior PR Director, Poshm … Read More

  • Dec
    21
    2016

    Trendwatch: Facebook Delivers Best Click to Buy

    While Coach made news this week when it named #1 Instagramer Selena Gomez its spokesperson at the cost of $10 million, business analysts at L2 remind us that amplification does not necessarily lead to sales. Business of Fashion reports that brands still consid … Read More

  • Dec
    06
    2016

    Trendwatch: Pink Pops Up on Instagram

    Trend forecaster WGSN follows the current color story on Instagram, noting the importance of color for standing out in the crowded field of social media image-making. The forecaster points out a trend of hot pink as background "wall" in professional posts for … Read More

  • Dec
    06
    2016

    Snapchat Introduces Video-Making Spectacles

    Snap, the owner of Snapchat, has introduced a digital device called Snap Spectacles—oversized sunglasses with a tiny video camera embedded in the frames. They are retailing for $130 and supply may be short for the holiday season. Enthusiasm is high in the tech … Read More

  • Nov
    30
    2016

    Industrywatch: Instagrammers Reinvent Makeup Artistry

    Instagram beauty influencers are redefining the business for professional makeup artists. Pointing to Amanda Steele, the 17-year-old beauty blogger with 2.7 million Instagram followers and 3 million on YouTube, who was just paired with makeup pro Gato Zamora b … Read More

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