The Social Media Associate of Arts (A.A.) Program is a 90-unit degree program.
The Social Media Associate of Arts (A.A.) Professional Designation Program is a 60-unit degree program open only to those who already hold a college degree.
The Bachelor of Arts in Social Media Program prepares students for careers in social media communication. They learn how to identify, engage, and communicate with their target markets and online communities, build and maintain consumer loyalty, and develop techniques to maximize growth. Students use analytics and metrics to evaluate the effectiveness of methods for positioning people, products, organizations, and interest groups in social media contexts in order to develop media campaign strategies.