Social Media

Curriculum

The following are the required courses for this major. Students meet with the Education Department to provide personalized academic counseling to complete the fashion marketing program. Transfer credits, placement tests, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Click on the blue tab to see curriculum for each degree. Click on a course title to expand and read the course description.

BUAD 1800
Leadership Development
UNITS: 3
A preliminary course in the fundamentals of effective leadership. Students examine their own leadership profile and develop best business practices to improve their management skills. A key emphasis of this course is the study of successful industry leaders and identification of common traits.
GNST 1040
English Composition
UNITS: 3
In this process-oriented course, students combine deep, disciplined research with careful writing and revision to produce a thoughtful, creative, and personally meaningful research essay. They learn to formulate focused research questions, identify and investigate credible sources, and synthesize expert opinion with their own insight in support of a clearly defined, complex thesis. The emphasis is on curiosity, exploration, and discovery. As part of the process, students also gain confidence and competency in two primary areas of written expression: organization and mechanics.
GNST 1230
Color & Design Theory
UNITS: 3
An introductory study of the principles and elements of color and design theory. Students critique aspects of a visual representation by analyzing the components of design and the use of color by the artist.
GNST 1450
College Mathematics
UNITS: 3
An application course focusing on mathematical concepts used in everyday life. Students integrate computation and analysis with authentic learning in graph analysis, Venn diagrams, analytical geometry, statistical measures of central tendency and variation, and financial mathematics. Prerequisites: To register for GNST 1450, students must successfully pass the math placement test or pass GNST 450.
GNST 1600
Effective Speaking
UNITS: 3
A course in oral communication designed to give students poise, speaking confidence, and the ability to develop and produce a focused, well-organized speech that holds the audiences attention through effective delivery methods. Presentational skills and audience-centered communication are emphasized.
GNST 1620
The Creative Process
UNITS: 3
This course explores the science of creativity and emphasizes a psychological and socio-cultural approach. Students analyze and develop their own creative process through a quarter-long design project.
GNST 1650
Critical Thinking
UNITS: 3
Designed to foster independent thinking, this course strengthens students capacity to reason clearly, critically, and creatively, including the ability (1) to analyze the arguments of others, (2) to synthesize effective arguments of their own, and (3) to solve problems skillfully. Students also gain experience in reading closely and conducting purposeful, imaginative research skills essential to the examination of demanding social, moral, political, and personal issues. Prerequisite: GNST 1040
GNST 2120
Ethics
UNITS: 3
A course in moral reasoning. By systematically weighing the claims of personal and social responsibility, ethical principles and ideals, and more obligations and rights, students develop a structured approach to the analysis and resolution of complex moral issues. Emphasis is on examining issues from diverse points of view. Written and oral presentations and classroom discussion focus on major contemporary social, legal, and environmental issues, as well as on the role of ethics in business.
GNST 2750
Seminar in the Arts
UNITS: 3
A survey of the arts from a variety of origins, both classical and contemporary, with a particular emphasis on a diversity of fine, performing, and applied art forms. Students attend events that explore the following: pictures, sculpture, music, theatre, cinema, dance, architecture, and literature. Students gain an understanding of the different roles associated with these various art forms and critique these art forms through discussion, oral presentations, and essays, integrating their perceptions into their final projects.
GNST 2960
American Political & Economic History
UNITS: 3
A survey of American history from 1930-2000. Emphasis is on the political and economic features, both domestic and foreign, that contributed to the emergence of the welfare state and the nations rise to global leadership after World War II. The course provides an understanding of the Great Depression, the Second World War, the Cold War, Americas eventual emergence as the worlds only superpower, and the interrelation of all these factors.
MMKT 1650
Consumer Behavior and Research
UNITS: 3
A course that examines the sociological and psychological variables that shape the consumer decision-making process. Students explore a variety of methodology and research techniques for understanding consumers wants and needs, attitude formation, purchase motivation, and consideration, as well as maximizing satisfaction and consumer loyalty. Prerequisites: MMKT 2880, MRCH 1450
MMKT 2080
Brand Management Strategies
UNITS: 3
Students gain an understanding of basic brand principles through exposure to classic and contemporary branding strategies, applications and case studies. Students explore brand identity elements, positioning and leveraging brand equity, and additionally learn how to create and implement an original brand plan. Prerequisites: MMKT 2880, MMKT 1650
MMKT 2880
Marketing Essentials
UNITS: 3
An examination of micro- and macro- marketing strategies involving the four parts of the marketing mix (product, price, promotion, and distribution). Students learn how environment, lifestyles, and buying behavior influence the marketing/merchandising approach and they work in teams to create, develop, and present a marketing plan for a new product.
MRCH 1450
Concepts in Trend Forecasting
UNITS: 3
An introduction to the concepts behind professional trend forecasting. Students learn to understand the fundamentals of the trend forecasting research process through the analysis of current events, social and cultural influences, and industry observation. Emphasis is placed on interpreting research into viable macro trends. Prerequisite: MMKT 2880
MRCH 1650
Applied Trend Forecasting
UNITS: 3
Students learn to conduct market analysis, research environmental and target consumer trends, reference predictive reports, and apply the forecast to retail merchandising and marketing decisions. Prerequisite: MRCH 1450
SMED 1100
Introduction to Social Media
UNITS: 3
This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms
SMED 2100
New Media Strategy
UNITS: 3
Students learn how to identify a target new media audience using profiling techniques, technographics and social computing. Through case studies and lectures students understand how to develop a strategy to effectively implement best new media practices into a business or brand. Prerequisite: MMKT 2080
SMED 2300
New Media Trends
UNITS: 3
Students take an in-depth look at the biggest new media forces. Students evaluate current online marketing trends for these outlets and use research of global trends to forecast what is in store for the next generation of online marketing. Prerequisite: MRCH 1650
SMED 2400
New Media Business Channels
UNITS: 3
In this course students explore techniques for integrating new media marketing as a component of marketing campaigns. Students have the opportunity to create and present a written business plan showing how to obtain business goals through the use of a new media marketing campaign. Prerequisites: SMED 2100, SMED 2300
SMED 2600
Social Media Analysis
UNITS: 3
This course provides students with an in-depth understanding of current trends and tools used to create a specific measurement and evaluation plan. Through research and case studies students understand the importance of current trends and tools including quantitative and qualitative measurement. Prerequisites: SMED 2100, SMED 2300
SMED 2700
Blogging for Business
UNITS: 3
Students learn the importance of blogging for business and how to create original content to engage and sustain online customers. Students learn to effectively use blogging sites such as Tumblr, WordPress, and Blogger to create and manage a successful business blog. Prerequisites: SMED 2100, SMED 2300
SMED 2750
E-Commerce Marketing
UNITS: 3
Students learn how to create a successful online business. Through class lecture and industry speakers students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart software. Prerequisites: SMED 2100, SMED 2300
SMED 2800
New Media Demographics
UNITS: 3
Students learn how to use new media to create audience profiles. Through research and case studies students learn to identify the new media applications and strategies that will succeed in reaching target demographics. Prerequisites: SMED 2100, SMED 2300
SMED 2880
New Media Public Relations
UNITS: 3
A preliminary course in the fundamentals of effective leadership. Students examine their own leadership profile and develop best business practices to improve their management skills. A key emphasis of this course is the study of successful industry leaders and identification of common traits.
SMED 2920
Social Media & Culture
UNITS: 3
In this course students analyze different social media platforms and how this technology affects our culture. Students examine how these platforms directly affect family, community, history and privacy. Prerequisites: SMED 2100, SMED 2300
SMED 2950
Internship
UNITS: 3
Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the new media industry. Prerequisite: SMED 2300
VCOM 2010
Business Marketing for Social Media
UNITS: 3
Students examine the strategies, tactics, and impact of social media in the marketing and retail industries. Students develop blogs and evaluate current industry websites to understand the importance of social media as a marketing tool. Case studies and projects are applied to create a marketing plan specific to online customers.
VCOM 2180
Computer Rendering
UNITS: 3
An introduction to Adobe Illustrator as a design and rendering tool. This course provides students with hands-on experience using the computer to create graphic collateral, fixture diagrams, and store layouts.
VCOM 2350
Computer Graphics
UNITS: 3
An introductory computer graphics course in which students learn PC applications of Adobe Photoshop, analyze problems of visual thinking, design, and graphics, and present creative solutions. Prerequisite: VCOM 2180
VCOM 2420
Design for Social Media Branding
UNITS: 3
Using design principles and technology, students develop brand campaigns for online and social media formats. Existing brands are evaluated to determine effectiveness of brand messages; research will provide critical analysis for creating new brand campaigns in specific markets. Prerequisites: VCOM 2010, VCOM 2020
Total Units of Credit: 90
BUAD 1800
Leadership Development
UNITS: 3
A preliminary course in the fundamentals of effective leadership. Students examine their own leadership profile and develop best business practices to improve their management skills. A key emphasis of this course is the study of successful industry leaders and identification of common traits.
MMKT 1650
Consumer Behavior and Research
UNITS: 3
A course that examines the sociological and psychological variables that shape the consumer decision-making process. Students explore a variety of methodology and research techniques for understanding consumers wants and needs, attitude formation, purchase motivation, and consideration, as well as maximizing satisfaction and consumer loyalty. Prerequisites: MMKT 2880, MRCH 1450
MMKT 2080
Brand Management Strategies
UNITS: 3
Students gain an understanding of basic brand principles through exposure to classic and contemporary branding strategies, applications and case studies. Students explore brand identity elements, positioning and leveraging brand equity, and additionally learn how to create and implement an original brand plan. Prerequisites: MMKT 2880, MMKT 1650
MMKT 2880
Marketing Essentials
UNITS: 3
An examination of micro- and macro- marketing strategies involving the four parts of the marketing mix (product, price, promotion, and distribution). Students learn how environment, lifestyles, and buying behavior influence the marketing/merchandising approach and they work in teams to create, develop, and present a marketing plan for a new product.
MRCH 1450
Concepts in Trend Forecasting
UNITS: 3
An introduction to the concepts behind professional trend forecasting. Students learn to understand the fundamentals of the trend forecasting research process through the analysis of current events, social and cultural influences, and industry observation. Emphasis is placed on interpreting research into viable macro trends. Prerequisite: MMKT 2880
SMED 1100
Introduction to Social Media
UNITS: 3
This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms
SMED 2100
New Media Strategy
UNITS: 3
Students learn how to identify a target new media audience using profiling techniques, technographics and social computing. Through case studies and lectures students understand how to develop a strategy to effectively implement best new media practices into a business or brand. Prerequisite: MMKT 2080
SMED 2300
New Media Trends
UNITS: 3
Students take an in-depth look at the biggest new media forces. Students evaluate current online marketing trends for these outlets and use research of global trends to forecast what is in store for the next generation of online marketing. Prerequisite: MRCH 1650
SMED 2400
New Media Business Channels
UNITS: 3
In this course students explore techniques for integrating new media marketing as a component of marketing campaigns. Students have the opportunity to create and present a written business plan showing how to obtain business goals through the use of a new media marketing campaign. Prerequisites: SMED 2100, SMED 2300
SMED 2600
Social Media Analysis
UNITS: 3
This course provides students with an in-depth understanding of current trends and tools used to create a specific measurement and evaluation plan. Through research and case studies students understand the importance of current trends and tools including quantitative and qualitative measurement. Prerequisites: SMED 2100, SMED 2300
SMED 2700
Blogging for Business
UNITS: 3
Students learn the importance of blogging for business and how to create original content to engage and sustain online customers. Students learn to effectively use blogging sites such as Tumblr, WordPress, and Blogger to create and manage a successful business blog. Prerequisites: SMED 2100, SMED 2300
SMED 2750
E-Commerce Marketing
UNITS: 3
Students learn how to create a successful online business. Through class lecture and industry speakers students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart software. Prerequisites: SMED 2100, SMED 2300
SMED 2800
New Media Demographics
UNITS: 3
Students learn how to use new media to create audience profiles. Through research and case studies students learn to identify the new media applications and strategies that will succeed in reaching target demographics. Prerequisites: SMED 2100, SMED 2300
SMED 2880
New Media Public Relations
UNITS: 3
A preliminary course in the fundamentals of effective leadership. Students examine their own leadership profile and develop best business practices to improve their management skills. A key emphasis of this course is the study of successful industry leaders and identification of common traits.
SMED 2920
Social Media & Culture
UNITS: 3
In this course students analyze different social media platforms and how this technology affects our culture. Students examine how these platforms directly affect family, community, history and privacy. Prerequisites: SMED 2100, SMED 2300
SMED 2950
Internship
UNITS: 3
Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the new media industry. Prerequisite: SMED 2300
VCOM 2010
Business Marketing for Social Media
UNITS: 3
Students examine the strategies, tactics, and impact of social media in the marketing and retail industries. Students develop blogs and evaluate current industry websites to understand the importance of social media as a marketing tool. Case studies and projects are applied to create a marketing plan specific to online customers.
VCOM 2180
Computer Rendering
UNITS: 3
An introduction to Adobe Illustrator as a design and rendering tool. This course provides students with hands-on experience using the computer to create graphic collateral, fixture diagrams, and store layouts.
VCOM 2350
Computer Graphics
UNITS: 3
An introductory computer graphics course in which students learn PC applications of Adobe Photoshop, analyze problems of visual thinking, design, and graphics, and present creative solutions. Prerequisite: VCOM 2180
VCOM 2420
Design for Social Media Branding
UNITS: 3
Using design principles and technology, students develop brand campaigns for online and social media formats. Existing brands are evaluated to determine effectiveness of brand messages; research will provide critical analysis for creating new brand campaigns in specific markets. Prerequisites: VCOM 2010, VCOM 2020
Total Units of Credit: 60
Prerequisite:

Associate of Arts degree in Social Media from FIDM.

One-on-one advisement is available to students from other FIDM Majors to consider eligibility for special admissions to this program. Contact the appropriate department chairperson.

BUMT 3100
Ethics in Business
UNITS: 3
This course addresses the importance of ethical issues and the financial impact on business performance and ownership. The costs and consequences of failing to act ethically are explored. Students learn strategies to solve real life dilemmas. Students explore the importance of ethics as a dimension of social responsibility and business ethics in the global economy. Prerequisite: BUMT 4840
BUMT 3600
Management Theory & Principles
UNITS: 3
This course presents an introduction to management concepts and strategies used by modern businesses, and is designed to familiarize students with the accepted standards, procedures, and techniques employed by senior, middle, and operational managers. It provides students with an understanding of the financial impact of management and how to plan to optimize performance and achieve organizational goals. BUMT 3650
BUMT 3680
Global Marketing Communications
UNITS: 3
This course provides a foundation of knowledge necessary to create strategic communications plans that will support a product or service in todays competitive marketplace. Students participate in a learning forum environment whereby original ideas and assignments are presented, discussed, and critiqued by the class. This course provides students with a framework of how to enter foreign markets. Prerequisite: BUMT 4600
BUMT 3820
Business Law
UNITS: 3
Students develop an understanding of corporate formation and procedures, limited liability companies and special business forms. This course examines social, ethical, and political implications of law and its application to business transactions as well as intellectual property law.
BUMT 4600
Marketing Management
UNITS: 3
This course focuses on the management of the marketing function to achieve a competitive advantage and establish brand equity. Students explore creative strategies for entrepreneurs to develop consumer awareness.
BUMT 4840
Studies in Leadership
UNITS: 3
Students explore leadership theories, the characteristics that define effective leaders, and develop the ability to navigate corporate culture as a follower and as a leader. They explore the processes whereby an individual empowers or influences a group of people for the purpose of achieving a (common) goal. They analyze the characteristics of leadership vs. management, and develop an awareness of how diversity impacts leadership.
GNST 2470
Principles of Biology
UNITS: 3
This course explores and explains the workings of the human body. Students learn how human anatomy functions to support life, how lifestyle choices such as smoking, alcohol, and drugs affect the human system, and how disease and aging progress.
GNST 2470L
Principles of Biology Lab
UNITS: 1
This introduction to laboratory investigations in biology is a one-unit course stressing processes common to living organisms. It helps students understand the concepts of scientific thinking and their connection to their lives. Students conduct online activities that simulate in-lab investigations and real-life events. Topics include organic molecules, cell transport systems, photosynthesis, evolution, classification and identification, plant physiology, and ecology.
GNST 2570
Microeconomics
UNITS: 3
Through the study of classical economic principles, students develop a framework for analyzing economic variables and their effects on individuals, business organizations, and economics. Using graphs and models, students also explore and apply fundamental economic concepts such as supply and demand, competition and monopoly, and profit maximization.
GNST 2630
Principles of Chemistry
UNITS: 3
Students study the fundamental principles of chemistry and their applications. The relationships between atomic particles and their effect on bonding, chemical reactions, and matter are explored.
GNST 2870
Macroeconomics
UNITS: 3
Students study the global economy and the ways in which changing economic conditions shape local, national, and international policy decisions. They apply classical and contemporary economic theory to achieve an understanding of past and current world events in light of the many economic variables that exist.
GNST 3000
World Political History
UNITS: 3
This global survey traces the quest for independence and prosperity on the part of emerging economies around the world after WWII. The course examines the varying fortunes of countries as they encountered the crucial questions of political organization, state control, and personal freedom from 1945 to the present. It also examines the issue of environmental sustainability in the face of pressures posed by population, industrialization, and consumerism.
GNST 3020
Statistics
UNITS: 3
This course emphasizes the understanding and application of statistical methodology. Major topics include descriptive statistics, probability, sampling, inferences of sampling, means and proportions, measures of central tendency, correlation, regression, hypothesis testing, and methods for displaying, describing, and producing data. Technology applications facilitate in-class activities.
GNST 3400
Social Psychology
UNITS: 3
A course that examines social psychology and how the behaviors, thoughts, and emotions of individuals are created and modified by the social and cultural conditions in which they live. Issues of social influence, cooperation and conflict, conformity, perception, change, and leadership are explored.
GNST 3450
Applied Mathematics
UNITS: 3
Students gather, interpret, and evaluate data that has been used as the basis of factual claims sup- porting legislation and policy decisions in health- care reform, environmental regulation, the criminal justice system, and other critical issues in society. Research centers upon quantitative analysis employing mathematical and statistical methodology.
GNST 3500
Professional Presentation
UNITS: 3
A course in effective organizational communication, with emphasis on advanced oral communication skills, including interviewing. Students examine the dynamics of individual and group communication as preparation for full-scaled, business-specific informative and persuasive speeches, in which they use computer technology, visual aids, and statistical data to enhance the impact and clarity of their presentations.
GNST 3700
Multicultural Perspectives Through the Short Story
UNITS: 3
Through the literary vehicle of the short story, students examine issues of coexistence, integration, and assimilation in the international arena. In considering diversities such as race, ethnicity, class, family, gender, and language, they gain the tools for evaluating, with new awareness, their own identity and value system within a multicultural context.
GNST 3900
Issues in Contemporary Society
UNITS: 3
A General Studies capstone course addressing current issues in social diversity, globalization, business ethics, and civic responsibility. Students combine critical analysis, scientific inquiry, and technological skill to research and prepare a clear written and oral presentation on a challenging, advanced question of their own choosing. Prerequisites: GNST 3050, GNST 3500
SMED 3100
Mobile Application Marketing
UNITS: 3
In this course students explore the global trend of mobile marketing and applications. Students research current mobile programs using case studies and trend analysis to understand how to create and implement a successful mobile marketing application that will create customer engagement and revenue.
SMED 3300A
Search Engine Optimization and Analysis I
UNITS: 3
Students learn the importance of using search engine optimization and ROI to build a successful online business. Through lecture and case studies students learn optimization techniques and how to convert clicks into monetary sales.
SMED 3300B
Search Engine Optimization and Analysis II
UNITS: 3
Students take an advanced look in the importance of using search engine optimization and ROI. Through lecture and case studies students learn optimization techniques and how increase business sales using analytical data. Prerequisite: SMED 3300A
SMED 3400
New Media Narrative Writing
UNITS: 3
Students learn narrative storytelling techniques to create a successful online marketing campaign that will impact brand and business value. Through class lectures and case studies students understand the importance of engaging a customer through persuasive and relative marketing content.
SMED 3750
PR Writing for Social Media
UNITS: 3
Students use practical and hands on experience to develop an understanding of the role new media plays in current public relations. Students gain practical knowledge of these techniques by developing and presenting individual online campaigns in class. Prerequisite: SMED 3400
SMED 3950
Internship
UNITS: 3
Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the new media industry. Prerequisite: SMED 3300B
SMED 4100
Video Online Marketing
UNITS: 3
Students learn how video marketing can impact the overall online business of a brand. Through research and analytics students compare and contrast the effectiveness of video marketing and use these findings to create a successful video marketing campaign to be presented in class. Prerequisite: SMED 3300B
SMED 4400
Social Media Sales & Consulting
UNITS: 3
This course examines what students need to sell or consult on their own in the growing business of new media. Students use management techniques specifically designed to build a successful consulting business. Prerequisite: BUMT 3680
SMED 4600
New Media Community Management
UNITS: 3
In this course students learn how to address social media management issues including working with limited resources, understanding how to drive meaningful content and how to handle an online crisis. Through case studies students develop an understanding of how to manage an editorial calendar and adjust content to meet the needs of a specific brand. Prerequisite: BUMT 3680
SMED 4750
Strategies in Business Management
UNITS: 3
Students develop an understanding of the current management skills used to make business strategy decisions. Through lectures and course work students learn how to make decisions using data which can help them identify common business efficiencies and effectiveness, and how this information can be used to improve an organizations economic value. Prerequisite: SMED 4600
SMED 4800
Digital Campaign Strategy
UNITS: 3
This course gives students insight into ways in which new media platforms can be used to build a better business and monetize brand websites. Students learn to interpret principles of marketing through the lens of the new media, develop a global media campaign, and make strategic decisions about return on investment and campaign effectiveness. Prerequisite: SMED 4600
SMED 4850
Creative Business Management
UNITS: 3
Students learn how economic, technologic and social changes can influence management practices. Through case studies and competitive analysis, students learn what kinds of management approaches should be taken to become successful in creative environment companies. Prerequisite: SMED 4600
SMED 4950
Internship
UNITS: 3
Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the new media industry. Prerequisite: SMED 4600
Total Units of Credit: 91

Some programs offered may require completion of a second year at the Los Angeles or San Francisco campus. Please contact the campus for details.