Graphic Design

Curriculum

The following are the required courses for this major. Students meet with the Education Department to provide personalized academic counseling to complete the program. Transfer credits, placement tests, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Click on the blue tab to see curriculum for each degree. Click on a course title to expand and read the course description.

GNST 1040
English Composition
UNITS: 3
In this process-oriented course, students combine deep, disciplined research with careful writing and revision to produce a thoughtful, creative, and personally meaningful research essay. They learn to formulate focused research questions, identify and investigate credible sources, and synthesize expert opinion with their own insight in support of a clearly defined, complex thesis. The emphasis is on curiosity, exploration, and discovery. As part of the process, students also gain confidence and competency in two primary areas of written expression: organization and mechanics.
GNST 1080
Drawing Fundamentals
UNITS: 3
A course in which students learn to communicate quickly and effectively through the medium of the sketch, a graphic means for recording and transmitting a visual experience or mental image. In mastering the fundamentals of line, form, composition, and perspective, students acquire the techniques of a visual language which are useful in many endeavors.
GNST 1230
Color & Design Theory
UNITS: 3
An introductory study of the principles and elements of color and design theory. Students critique aspects of a visual representation by analyzing the components of design and the use of color by the artist.
GNST 1450
College Mathematics
UNITS: 3
An application course focusing on mathematical concepts used in everyday life. Students integrate computation and analysis with authentic learning in graph analysis, Venn diagrams, analytical geometry, statistical measures of central tendency and variation, and financial mathematics. Prerequisites: To register for GNST 1450, students must successfully pass the math placement test or pass GNST 450.
GNST 1600
Effective Speaking
UNITS: 3
A course in oral communication designed to give students poise, speaking confidence, and the ability to develop and produce a focused, well-organized speech that holds the audiences attention through effective delivery methods. Presentational skills and audience-centered communication are emphasized.
GNST 1650
Critical Thinking
UNITS: 3
Designed to foster independent thinking, this course strengthens students capacity to reason clearly, critically, and creatively, including the ability (1) to analyze the arguments of others, (2) to synthesize effective arguments of their own, and (3) to solve problems skillfully. Students also gain experience in reading closely and conducting purposeful, imaginative research skills essential to the examination of demanding social, moral, political, and personal issues. Prerequisite: GNST 1040
GNST 2020
Survey of Western Art I
UNITS: 3
A survey of art, architecture, and design from the Prehistoric Period through the Middle Ages. Included are the social, economic, cultural, political, and religious influences which have prompted or affected the art of each period. Students examine works of art and their iconography, stylistic techniques, and different media, with the goal of being able to recognize, understand, and discuss various art forms in their broader contexts.
GNST 2220
History of Design
UNITS: 3
An exploration of important developments from the Industrial Revolution to the digital age in the history of decorative arts, architecture and ornaments, interiors and furniture, textiles, products, and graphic design.
GNST 2420
Survey of Western Art II
UNITS: 3
A survey of art, architecture, and design from the Renaissance through the 20th century. Art movements such as Realism, Impressionism, Post-Impressionism, Fauvism, Cubism, Abstraction, and Surrealism are studied. Particular emphasis is placed on the artist's role in society and the effect of society on art.
GNST 2960
American Political & Economic History
UNITS: 3
A survey of American history from 1930-2000. Emphasis is on the political and economic features, both domestic and foreign, that contributed to the emergence of the welfare state and the nations rise to global leadership after World War II. The course provides an understanding of the Great Depression, the Second World War, the Cold War, Americas eventual emergence as the worlds only superpower, and the interrelation of all these factors.
GNST 2980
Professional Practices
UNITS: 3
To become more self-reliant and enterprising in the job search, students investigate career opportunities and the career path, personal traits, job responsibilities, and qualifications necessary to be competitive and promotable. Students build research tools that enable them to develop a plan of action, conduct informational interviews, practice interviewing skills, and produce a digitized professional resume, biographical statement, and cover letter for immediate submission to prospective employers.
GRPH 1050
Digital Imaging
UNITS: 3
In this introduction to digital graphics using Adobe Photoshop, students learn how to use programs, tools, layers, and palettes to enhance and manipulate photo composites and original art into conceptual designs. Prerequisites: GRPH 1100, GRPH 1300
GRPH 1150
Type & Layout
UNITS: 3
This course introduces students to document layout using Adobe InDesign. Students learn the tools, menu bar, and palettes as they begin designing single and multi-page layouts. Through design exercises, students examine how the use of grids serve as a structure for combining type and image.
GRPH 1300
Computer Illustration
UNITS: 3
This class introduces the students to digital illustration. Students learn the Adobe Illustrator software with its many tools, palettes, and menu bar. Illustrator is used to assist the students in rendering original sketches into high-resolution vector images.
GRPH 1420
2-D Design
UNITS: 3
This course introduces the formal elements of line, shape, color, texture, and composition as well as the graphic principles of balance, scale, emphasis, repetition, and unity. Students also explore all aspects of two-dimensional design and imagery, which is essential to achieve a solid design. Prerequisites: GNST 1230, GRPH 1100, GRPH 1300
GRPH 1500
Critical Concepts
UNITS: 3
Students are introduced to conceptual thinking and the role of a graphic designer as a visual problem solver. Students identify a design problem, develop a visual solution, and present ideas through thumbnail sketches for group critique. Brainstorming sessions and teamwork are integrated as part of class participation. Prerequisite: GNST 1080
GRPH 1720
Typography
UNITS: 3
This course explores the fundamental traditions of typography combined with computer technology. It provides the foundation from which the students can develop both an understanding of typography and a personal aesthetic. Prerequisite: GRPH 1100
GRPH 2050
Brand X
UNITS: 3
Students investigate the visual and physical personality of a current brand and develop an effective visual identity for it, utilizing all applicable marketing materials. Prerequisites: GRPH 1450, GRPH 1720
GRPH 2120
Publication Design
UNITS: 3
This course helps students craft a variety of image and text-based content into a harmonious and legible design in catalogue and magazine formats for both print and digital delivery. Prerequisites: GRPH 1150, GRPH 1720, GRPH 2780
GRPH 2230
UX Design
UNITS: 3
This introductory class offers a practical introduction to UX (user experience) design emphasizing the importance of research in the design process. Using web design applications, students are introduced to the steps involved in creating a functional website using multifaceted applications. Students analyze existing websites to further their understanding of interface design and image optimization. Basic HTML and CSS are also introduced.
GRPH 2300
Prepress Production
UNITS: 3
A fundamental class in preparing art files for print reproduction, this course covers desktop publishing, printing techniques (conventional and digital), paper, color, inks, imposition folding, and finishing. Students prepare a design from concept to final reproduction. Prerequisites: GRPH 1450, GRPH 1720, GRPH 2780
GRPH 2380
Packaging Design
UNITS: 3
Students develop creative packaging solutions that attract attention while communicating visually through the use of three-dimensional form, packaging materials, typography, color, and graphics. Prerequisites: GRPH 2250, GRPH 2400, GRPH 2500, GRPH 2540
GRPH 2400
Graphics/Licensing (6 hours)*
UNITS: 3
This course introduces students to product licensing through the development of original characters and their related products. The students create their own intellectual property and present it as a Style Guide. Includes a three (3) hour lab. Prerequisites: GRPH 2050, GRPH 2120, GRPH 2300
GRPH 2500
Logo/Symbol Design
UNITS: 3
Students create a logo for a company or product using the elements of design and the psychology of color.  They demonstrate understanding through application and usage of identity to create a brand and public awareness.  Thumbnails, participation, class critiques.  Prerequisites: GRPH 2050, GRPH 2120, GRPH 2300
GRPH 2540
Applied Branding
UNITS: 3
This course takes students through the entire graphic design process of creating a professional retail brand. Students define a target audience, invent a fictitious store name, and write a mission statement. For their final presentation, they create a conceptual store brand delivered through a visual marketing plan. Prerequisites: GRPH 2050, GRPH 2120, GRPH 2300
GRPH 2630
Website Design
UNITS: 3
This intermediate web design course continues to build HTML and CSS skills. Dreamweaver is used to create various websites while students continue to emphasize design and functionality. Prerequisite: GRPH 2230
GRPH 2680
Graphic Design Portfolio
UNITS: 3
This is an advanced class in portfolio development. Students design, produce, and gain experience presenting their work in a professional working environment. They also write a comprehensive resume and present their portfolios before the class. Prerequisites: GRPH 2250, GRPH 2400, GRPH 2500, GRPH 2540
GRPH 2780
Introduction to Digital Photography
UNITS: 3
This course enhances students appreciation of the skill and creativity of photography by challenging them to produce their own photographic art. Course discussions include terminology, innovations in digital photography, and various experimental processes.  The course illustrates the practice of buying commercial photography for fashion, graphic design, and general marketing purposes, including negotiating with art reps, buyout of stock photography, and coordinating photo shoots. Prerequisite: GRPH 1050
GRPH 2930
Advanced Website Design
UNITS: 3
Working with Photoshop, Illustrator, Dreamweaver, and other web design applications, students create a complete interactive site with animation, video, and advanced UX (user experience) & UI (user interface) from concept to final development. Prerequisite: GRPH 2630
MMKT 1550
Marketing & Brand Development
UNITS: 3
Marketing & Brand Development introduces and highlights the basic marketing principles which provide the framework for understanding the importance, value, and impact of marketing and brand management.
Total Units of Credit: 90
GNST 1080
Drawing Fundamentals
UNITS: 3
A course in which students learn to communicate quickly and effectively through the medium of the sketch, a graphic means for recording and transmitting a visual experience or mental image. In mastering the fundamentals of line, form, composition, and perspective, students acquire the techniques of a visual language which are useful in many endeavors.
GNST 2220
History of Design
UNITS: 3
An exploration of important developments from the Industrial Revolution to the digital age in the history of decorative arts, architecture and ornaments, interiors and furniture, textiles, products, and graphic design.
GNST 2420
Survey of Western Art II
UNITS: 3
A survey of art, architecture, and design from the Renaissance through the 20th century. Art movements such as Realism, Impressionism, Post-Impressionism, Fauvism, Cubism, Abstraction, and Surrealism are studied. Particular emphasis is placed on the artist's role in society and the effect of society on art.
GRPH 1050
Digital Imaging
UNITS: 3
In this introduction to digital graphics using Adobe Photoshop, students learn how to use programs, tools, layers, and palettes to enhance and manipulate photo composites and original art into conceptual designs. Prerequisites: GRPH 1100, GRPH 1300
GRPH 1150
Type & Layout
UNITS: 3
This course introduces students to document layout using Adobe InDesign. Students learn the tools, menu bar, and palettes as they begin designing single and multi-page layouts. Through design exercises, students examine how the use of grids serve as a structure for combining type and image.
GRPH 1300
Computer Illustration
UNITS: 3
This class introduces the students to digital illustration. Students learn the Adobe Illustrator software with its many tools, palettes, and menu bar. Illustrator is used to assist the students in rendering original sketches into high-resolution vector images.
GRPH 1420
2-D Design
UNITS: 3
This course introduces the formal elements of line, shape, color, texture, and composition as well as the graphic principles of balance, scale, emphasis, repetition, and unity. Students also explore all aspects of two-dimensional design and imagery, which is essential to achieve a solid design. Prerequisites: GNST 1230, GRPH 1100, GRPH 1300
GRPH 1500
Critical Concepts
UNITS: 3
Students are introduced to conceptual thinking and the role of a graphic designer as a visual problem solver. Students identify a design problem, develop a visual solution, and present ideas through thumbnail sketches for group critique. Brainstorming sessions and teamwork are integrated as part of class participation. Prerequisite: GNST 1080
GRPH 1720
Typography
UNITS: 3
This course explores the fundamental traditions of typography combined with computer technology. It provides the foundation from which the students can develop both an understanding of typography and a personal aesthetic. Prerequisite: GRPH 1100
GRPH 2050
Brand X
UNITS: 3
Students investigate the visual and physical personality of a current brand and develop an effective visual identity for it, utilizing all applicable marketing materials. Prerequisites: GRPH 1450, GRPH 1720
GRPH 2120
Publication Design
UNITS: 3
This course helps students craft a variety of image and text-based content into a harmonious and legible design in catalogue and magazine formats for both print and digital delivery. Prerequisites: GRPH 1150, GRPH 1720, GRPH 2780
GRPH 2230
UX Design
UNITS: 3
This introductory class offers a practical introduction to UX (user experience) design emphasizing the importance of research in the design process. Using web design applications, students are introduced to the steps involved in creating a functional website using multifaceted applications. Students analyze existing websites to further their understanding of interface design and image optimization. Basic HTML and CSS are also introduced.
GRPH 2300
Prepress Production
UNITS: 3
A fundamental class in preparing art files for print reproduction, this course covers desktop publishing, printing techniques (conventional and digital), paper, color, inks, imposition folding, and finishing. Students prepare a design from concept to final reproduction. Prerequisites: GRPH 1450, GRPH 1720, GRPH 2780
GRPH 2380
Packaging Design
UNITS: 3
Students develop creative packaging solutions that attract attention while communicating visually through the use of three-dimensional form, packaging materials, typography, color, and graphics. Prerequisites: GRPH 2250, GRPH 2400, GRPH 2500, GRPH 2540
GRPH 2400
Graphics/Licensing (6 hours)*
UNITS: 3
This course introduces students to product licensing through the development of original characters and their related products. The students create their own intellectual property and present it as a Style Guide. Includes a three (3) hour lab. Prerequisites: GRPH 2050, GRPH 2120, GRPH 2300
GRPH 2500
Logo/Symbol Design
UNITS: 3
Students create a logo for a company or product using the elements of design and the psychology of color.  They demonstrate understanding through application and usage of identity to create a brand and public awareness.  Thumbnails, participation, class critiques.  Prerequisites: GRPH 2050, GRPH 2120, GRPH 2300
GRPH 2540
Applied Branding
UNITS: 3
This course takes students through the entire graphic design process of creating a professional retail brand. Students define a target audience, invent a fictitious store name, and write a mission statement. For their final presentation, they create a conceptual store brand delivered through a visual marketing plan. Prerequisites: GRPH 2050, GRPH 2120, GRPH 2300
GRPH 2630
Website Design
UNITS: 3
This intermediate web design course continues to build HTML and CSS skills. Dreamweaver is used to create various websites while students continue to emphasize design and functionality. Prerequisite: GRPH 2230
GRPH 2680
Graphic Design Portfolio
UNITS: 3
This is an advanced class in portfolio development. Students design, produce, and gain experience presenting their work in a professional working environment. They also write a comprehensive resume and present their portfolios before the class. Prerequisites: GRPH 2250, GRPH 2400, GRPH 2500, GRPH 2540
GRPH 2780
Introduction to Digital Photography
UNITS: 3
This course enhances students appreciation of the skill and creativity of photography by challenging them to produce their own photographic art. Course discussions include terminology, innovations in digital photography, and various experimental processes.  The course illustrates the practice of buying commercial photography for fashion, graphic design, and general marketing purposes, including negotiating with art reps, buyout of stock photography, and coordinating photo shoots. Prerequisite: GRPH 1050
GRPH 2930
Advanced Website Design
UNITS: 3
Working with Photoshop, Illustrator, Dreamweaver, and other web design applications, students create a complete interactive site with animation, video, and advanced UX (user experience) & UI (user interface) from concept to final development. Prerequisite: GRPH 2630
Total Units of Credit: 60
Prerequisite:

Associate of Arts degree in Graphic Design from FIDM.

One-on-one advisement is available to students from other FIDM Majors to consider eligibility for special admissions to this program. Contact the appropriate department chairperson.

BUMT 3100
Ethics in Business
UNITS: 3
This course addresses the importance of ethical issues and the financial impact on business performance and ownership. The costs and consequences of failing to act ethically are explored. Students learn strategies to solve real life dilemmas. Students explore the importance of ethics as a dimension of social responsibility and business ethics in the global economy. Prerequisite: BUMT 4840
BUMT 4840
Studies in Leadership
UNITS: 3
Students explore leadership theories, the characteristics that define effective leaders, and develop the ability to navigate corporate culture as a follower and as a leader. They explore the processes whereby an individual empowers or influences a group of people for the purpose of achieving a (common) goal. They analyze the characteristics of leadership vs. management, and develop an awareness of how diversity impacts leadership.
GNST 2370
Applied Statistics
UNITS: 3
This course emphasizes the understanding and application of statistical methodology. Major topics include descriptive statistics, probability, sampling, inferences of sampling, means and proportions,measures of central tendency, correlation, regression,hypothesis testing, and methods for displaying,describing, and producing data. Technology applications facilitate in-class activities.
GNST 2530
Principles of Kinesiology
UNITS: 3
The emphasis of this course is to scientifically examine the musculoskeletal and physiological systems of the body in motion and at rest. The principles of biochemical, pulmonary, and circulatory systems related to movement and exercise and the contemporary issues of neuromuscular health are investigated.
GNST 2530L
Principles of Kinesiology Lab
UNITS: 1
This lab includes field excursions, observation journals, and interviews with practitioners in the field of kinesiology, including physical therapists, sports medicine physicians, and professional trainers.
GNST 2570
Microeconomics
UNITS: 3
Through the study of classical economic principles, students develop a framework for analyzing economic variables and their effects on individuals, business organizations, and economics. Using graphs and models, students also explore and apply fundamental economic concepts such as supply and demand, competition and monopoly, and profit maximization.
GNST 2630
Principles of Chemistry
UNITS: 3
Students study the fundamental principles of chemistry and their applications. The relationships between atomic particles and their effect on bonding, chemical reactions, and matter are explored.
GNST 2780
Major Art Movements
UNITS: 3
This course is an introductory survey of the art and artists influencing and informing the international visual arts of the late modern and contemporary periods. Beginning with Post-War Expressionism and Pop Art, the course covers the diverse movements of the late 20th century, including Feminist art, Minimalism, and Conceptual art. Students examine the art and architecture of the postmodern, post-pop environment of today, paying special attention to new media and modes of expression such as video, installation, and performance art. Students investigate the intersections of fine art and popular culture as well as explore unique voices from the margins that inform visual culture today.
GNST 3000
World Political History
UNITS: 3
This global survey traces the quest for independence and prosperity on the part of emerging economies around the world after WWII. The course examines the varying fortunes of countries as they encountered the crucial questions of political organization, state control, and personal freedom from 1945 to the present. It also examines the issue of environmental sustainability in the face of pressures posed by population, industrialization, and consumerism.
GNST 3050
Writing for Business Professionals
UNITS: 3
This course explores the principles and strategies of effective written professional communication in the context of the global workplace, current and emerging technologies, and contemporary issues. Students apply sound communication, analysis, and research techniques to the composition of a professional bio, memos, formal reports, and other forms of business communication. The connection between skillful communication, critical thinking, and decision-making is also stressed.
GNST 3150
Research on Topics of Design History
UNITS: 3
An in-depth exploration into the major design movements of the 20th and 21st centuries focusing on the importance of research and writing on topics of the applied arts. Emphasis is placed on contextualizing design movements and the designers within their historical framework and the changes in society they have inspired. Conversations consider the effects of form and function, technology, identity, corporate branding, globalization, and visual communication on the development of design and how it has shaped our environment.
GNST 3400
Social Psychology
UNITS: 3
A course that examines social psychology and how the behaviors, thoughts, and emotions of individuals are created and modified by the social and cultural conditions in which they live. Issues of social influence, cooperation and conflict, conformity, perception, change, and leadership are explored.
GNST 3800
Icons of Culture: The Context of Meaning
UNITS: 3
Students explore universal design concepts underlying the applied arts, the decorative arts, and architecture/architectural form. Using the language of aesthetic analysis, they relate formal elements of color and structure, pattern and motif, and icon and symbol to the origins, development, and diffusion of a wide range of designed objects from many cultures and historical periods. In the process, they gain insight into the durability, adaptability, and resonance of concepts and images that have achieved iconic status in the world of design.
GNST 3900
Issues in Contemporary Society
UNITS: 3
A General Studies capstone course addressing current issues in social diversity, globalization, business ethics, and civic responsibility. Students combine critical analysis, scientific inquiry, and technological skill to research and prepare a clear written and oral presentation on a challenging, advanced question of their own choosing. Prerequisites: GNST 3050, GNST 3500
GRPH 2080
Photo Rendering
UNITS: 3
Using Photoshop, students employ a wide range of skills to produce smooth, detailed, and eventful computer-rendered environments and characters. They also learn how to avoid problems commonly inherent in signature poses of a character, creative movement, and rough planes. Prerequisite: GRPH 2420
GRPH 2130
Conceptual Design
UNITS: 3
This course explores the role that concept, a dominant creative idea, plays in entertainment design from thumbnail sketch to final product. Students learn industry-specific techniques (or entertainment isms) for achieving the WOW factor for full marketing campaigns.
GRPH 2420
Developing Assets
UNITS: 3
This class equips students to convert thumbnail sketches into original, finished art. By developing strong Adobe Photoshop skills, students learn how to rebuild figures, add extensions, and build comps. Students gain experience in preparing these elements whether computer-generated, illustrated, or photographed so that they can be loaded onto the server for designers developing a theatrical campaign.
GRPH 2480
Specialty Design
UNITS: 3
This course is designed to teach students how to adapt key art creative to a variety of media outside of the traditional one-sheet format. Thinking creatively about composition, color, and design consistently is stressed through all campaign-advertising formats. Prerequisite: GRPH 2840
GRPH 2840
Title Design
UNITS: 3
This course explores the potential of iconic imagery and demonstrates the power of a title-with-a-concept in ad campaigns where space is at a premium.
GRPH 3150
Photo Direction
UNITS: 3
This course enhances the leadership and collaboration skills essential to students in art directing a product shot, developing concept photography, creating assets, and preparing a double-body shoot. Each student assumes the role of art director for one entire photo session. Students also explore the Adobe Photoshop techniques employed for glamour retouching in fashion media, both film and print.
GRPH 3380
Key Art Design: Theatrical
UNITS: 3
Students explore the creation of key art and its application to theatrical marketing. They analyze the elements essential to developing a central image for the major film genresComedy, Drama, Thriller, Horror, Action, and Epicas they progress from rough tissue concepts to full-color comps.
GRPH 3550
Advanced Typography
UNITS: 3
Students engage in advanced study of typographical principles, usage, and expression, with an emphasis on headlines, content, and title design. They explore the potential of classic styles, such as 3-D typography, animated type, informative type, and advertising typography for resolving complex design challenges. At the end of the course, they demonstrate their new insights and skills by typesetting a credit block.
GRPH 3780
Key Art Design: Television
UNITS: 3
Students expand their understanding of key art development, production, and marketing in broadcasting and cable networks such as HBO, Showtime, and the Movie Channel. Working under tight deadlines similar to those they will encounter in the professional world, students become adept at creating compelling advertisement materials quickly.
GRPH 3800
Lifestyle Brand Strategies
UNITS: 3
Working in teams, students will conduct in-depth consumer, market, and trend research on two brands. The teams will identify opportunities and develop a unique brand positioning plan for a partnership between the two companies. A final presentation of brand strategies, marketing plan, consumer activation, and creative execution will be presented to a panel of experts for feedback.
GRPH 4080
Key Art Design: Home Entertainment
UNITS: 3
This course explores key art techniques as they apply to home entertainment and 24/7 entertainment access. Using contemporary modes of communication, students create specialty designs for collector edition packaging, presale sheets, point-of-purchase displays, banner ads, and online collateral.
GRPH 4110
Outdoor Marketing
UNITS: 3
In this course, students develop or adapt advertising materials for nontraditional media formats, including gorilla marketing, social media content, and online viral advertising. Emphasis is on consistency of concept and design throughout the advertising campaign.
GRPH 4480
Motion Graphics I
UNITS: 3
In this introduction to digital composition through Adobe After Effects software, students extend their knowledge of design by creating motion graphics and visual effectsincluding a 30-second promo, on-air station identification, and storyboardsfor a wide range of media.
GRPH 4780
Entertainment Licensing
UNITS: 3
In this close examination of the techniques of licensing and branding studio properties (such as Disney, Marvel, and DreamWorks), students use the results of marketing research, creative brainstorming, and collaboration with fellow students to develop a style guide specifying the fonts, colors, and visual features that establish a distinctive brand identity.
GRPH 4880
Motion Graphics II
UNITS: 3
A continuation of Motion Graphics I (GRPH 4480), this intermediate course focuses on communication that is intended for the end user. Students use advanced levels of Adobe After Effects to storyboard a title animation into a creative title sequence. Prerequisite: GRPH 4480
GRPH 4980
Industry Portfolio
UNITS: 3
In this capstone advanced course, students compile a comprehensive portfolio of their work in the Graphic Design program, which they present to a professional agency creative team for critique. They also create a resume and digital portfolio of their work as a statement of their personal brand identity..
SMED 3100
Mobile Application Marketing
UNITS: 3
In this course students explore the global trend of mobile marketing and applications. Students research current mobile programs using case studies and trend analysis to understand how to create and implement a successful mobile marketing application that will create customer engagement and revenue.
Total Units of Credit: 91

For admittance to the second year, a 3.0 grade point average is required in all courses.

* Three (3)-hour lab included in 6 hours.

Some programs offered may require completion of a second year at the Los Angeles or San Francisco campus. Please contact the campus for details.