Visual Communications Concentration

Curriculum

The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Prerequisite:

A prior Associates degree or 45-60 semester units (67-90 quarter units) of transferable academic coursework. Students entering the program with fewer than 60 semester units (90 quarter units) will have additional coursework to complete.

Bachelor of Arts (B.A)

Creative Industry Studies, Visual Communication Core
BUMT 3600
Management Theory & Principles
UNITS: 3
This course presents an introduction to management concepts and strategies used by modern businesses, and is designed to familiarize students with the accepted standards, procedures, and techniques employed by senior, middle, and operational managers. It provides students with an understanding of the financial impact of management and how to plan to optimize performance and achieve organizational goals. BUMT 3650
BUMT 3820
Business Law
UNITS: 3
Students develop an understanding of corporate formation and procedures, limited liability companies and special business forms. This course examines social, ethical, and political implications of law and its application to business transactions as well as intellectual property law.
GNST 1230
Color & Design Theory
UNITS: 3
An introductory study of the principles and elements of color and design theory. Students critique aspects of a visual representation by analyzing the components of design and the use of color by the artist.
GNST 2530
Principles of Kinesiology
UNITS: 3
The emphasis of this course is to scientifically examine the musculoskeletal and physiological systems of the body in motion and at rest. The principles of biochemical, pulmonary, and circulatory systems related to movement and exercise and the contemporary issues of neuromuscular health are investigated.
GNST 2530L
Principles of Kinesiology Lab
UNITS: 1
This lab includes field excursions, observation journals, and interviews with practitioners in the field of kinesiology, including physical therapists, sports medicine physicians, and professional trainers.
GNST 3150
Research on Topics of Design History
UNITS: 3
An in-depth exploration into the major design movements of the 20th and 21st centuries focusing on the importance of research and writing on topics of the applied arts. Emphasis is placed on contextualizing design movements and the designers within their historical framework and the changes in society they have inspired. Conversations consider the effects of form and function, technology, identity, corporate branding, globalization, and visual communication on the development of design and how it has shaped our environment.
GNST 3400
Social Psychology
UNITS: 3
A course that examines social psychology and how the behaviors, thoughts, and emotions of individuals are created and modified by the social and cultural conditions in which they live. Issues of social influence, cooperation and conflict, conformity, perception, change, and leadership are explored.
GNST 3500
Professional Presentation
UNITS: 3
A course in effective organizational communication, with emphasis on advanced oral communication skills, including interviewing. Students examine the dynamics of individual and group communication as preparation for full-scaled, business-specific informative and persuasive speeches, in which they use computer technology, visual aids, and statistical data to enhance the impact and clarity of their presentations.
GNST 3600
Future Trends in Society
UNITS: 3
Students explore the demographic trends, shifts in technology, and varied communication avenues of the current socioeconomic landscape as a means of anticipating the cultural expectations, values, and practices that will give rise to new products, methods of marketing/communication, and business trends. Prerequisite: GNST 3400
GNST 3750
Mapping Your World: Introduction to Global Production
UNITS: 3
This geographical survey of the worlds major regions covers population distribution, natural resources, and relationships between different regions in reference to trade and environment, with a focus on current geo-political issues.
GNST 3800
Icons of Culture: The Context of Meaning
UNITS: 3
Students explore universal design concepts underlying the applied arts, the decorative arts, and architecture/architectural form. Using the language of aesthetic analysis, they relate formal elements of color and structure, pattern and motif, and icon and symbol to the origins, development, and diffusion of a wide range of designed objects from many cultures and historical periods. In the process, they gain insight into the durability, adaptability, and resonance of concepts and images that have achieved iconic status in the world of design.
GNST 3900
Issues in Contemporary Society
UNITS: 3
A General Studies capstone course addressing current issues in social diversity, globalization, business ethics, and civic responsibility. Students combine critical analysis, scientific inquiry, and technological skill to research and prepare a clear written and oral presentation on a challenging, advanced question of their own choosing.
GRPH 2780
Introduction to Digital Photography
UNITS: 3
This course enhances students appreciation of the skill and creativity of photography by challenging them to produce their own photographic art. Course discussions include terminology, innovations in digital photography, and various experimental processes.  The course illustrates the practice of buying commercial photography for fashion, graphic design, and general marketing purposes, including negotiating with art reps, buyout of stock photography, and coordinating photo shoots. Prerequisite: GRPH 1050
SMED 1100
Introduction to Social Media
UNITS: 3
This course introduces students to the history, theory, and technology of social media. Students explore the different social media outlets and have hands-on experience with social media technology. Students learn how to use this new media productively, and have a framework for understanding and evaluating social media platforms
VCOM 1250
Survey of Visual Communications
UNITS: 3
A survey of the visual communications industry and how image and corporate identity run through all visual media.  Students examine and analyze visual marketing, graphic identity, e-commerce, fashion styling, event planning, exhibit design, trade show promotion, vendor manufacturing, retail store planning, retail theme environments, and visual merchandising.
VCOM 1350
Ideation Sketching
UNITS: 3
An introductory course in which students learn how to execute loose, quick, freehand sketches beginning with observed, existing spaces, simple elevations and plan views without perspective and to advanced invented visuals, illustrating solutions to various design and visual merchandising problems. Emphasis is placed on speed, confidence, clear communication, use of notation, credible scale, and research. In class and homework assignments consist of many small sketches as students communicate and use appropriate methodology to develop and express ideas. Prerequisite: GNST 1230
VCOM 1480
Perspective Sketching
UNITS: 3
Students learn skills and techniques which enable them to use perspective to create dramatic and effective sketches, drawings, and computer images. Prerequisite: VCOM 1350
VCOM 1550
Critical Concepts for Visual Communications
UNITS: 3
This course is designed to teach students basic problem-solving methodology in visual communications, from definition and clarification of the essential problem, through exploration of multiple solution concepts, to selection and adoption of a single appropriate solution. Prerequisites: VCOM 1480, VCOM 2180
VCOM 1850
Trends: Past, Present & Future
UNITS: 3
This course introduces students to the methodology behind tracking and forecasting trends for the fashion and design industries. Students analyze key movements in design and the wider cultural events influencing them from the late 19th century through the 21st to develop an understanding of what drives consumer behavior and how design professionals track trends.
VCOM 1900
Drafting Techniques for Visual Presentation
UNITS: 3
An introduction to basic architectural drafting techniques and skills as they relate to store planning. Prerequisite: VCOM 1350
VCOM 2020
Layout & Design
UNITS: 3
This course introduces the formal elements of line, shape, color, texture, and composition as well as the principles of design balance, scale, emphasis, repetition, and unity. This course integrates image and type use to communicate meaningful concepts for visual presentation. Prerequisites: VCOM 2180, VCOM 2350
VCOM 2180
Computer Rendering
UNITS: 3
An introduction to Adobe Illustrator as a design and rendering tool. This course provides students with hands-on experience using the computer to create graphic collateral, fixture diagrams, and store layouts.
VCOM 2220
Materials & Props (6 hours)*
UNITS: 3
This class exposes students to a variety of materials, including plastic, wood, metals, and tile, and their application to the industry. Students explore methods, materials, and techniques for producing visuals for the industry. Includes a three (3) hour lab. Prerequisites: VCOM 1250, VCOM 1900
VCOM 2350
Computer Graphics
UNITS: 3
An introductory computer graphics course in which students learn PC applications of Adobe Photoshop, analyze problems of visual thinking, design, and graphics, and present creative solutions. Prerequisite: VCOM 2180
VCOM 2380
Advanced Digital Imaging
UNITS: 3
Students learn intermediate-to-advanced features of Adobe Photoshop and Illustrator and enhance their software skills to digitally create professional quality pieces to include in their visual communications portfolio Prerequisites: VCOM 2420
VCOM 2460
Design Installation (6 hours)*
UNITS: 3
An introduction to the crafts of visual presentation. Students receive hands-on experience in working with the tools and materials used to produce merchandise presentations and window displays. Standards of excellent craftsmanship are stressed as students design and install portfolio-quality visual presentations. Includes a three (3) hour lab. Prerequisite: VCOM 2220
VCOM 2510
E-Commerce & Visual Merchandising
UNITS: 3
Students will explore the future of visual merchandising and key innovations in areas of virtual and augmented reality, creating an experience for the consumer. Students will also explore through case studies the importance of understanding customer needs and look at the changing demands in visual merchandising for retail brick and mortar and e-commerce businesses. Prerequisite: VCOM 2020
VCOM 2640
Public Relations for Entertainment & Fashion
UNITS: 3
An introduction to public relations, marketing and event planning. Students will learn the basic skills used to create a full marketing and public relations campaign and put together a successful event. The course will incorporate the creative and strategic thinking involved in a full-fledged communications plan. Students will examine how marketing, including events, and public relations can increase exposure and media attention for a company, organization, product, individual or program. Through case studies, guest speakers, hands-on projects, workshops and discussions, students will learn how to plan and execute effective public relations and marketing campaigns and plan and produce events. Prerequisite: MMKT 1550 Marketing & Brand Development
VCOM 2780
Portfolio Preparation & Presentation
UNITS: 3
This class assists students in preparing and developing a professional portfolio of their work. Students learn to deliver presentations with practical techniques on how to structure the material to be presented, create visual aids, and speak with confidence. Prerequisite: VCOM 2460
VCOM 2820
Fashion Styling & Coordination
UNITS: 3
A course which explores job options and the process for both finding work and preparing for a shoot or event. Students survey the work of important contemporary designers, photographers, and stylists. The class culminates in a themed fashion shoot.
VCOM 2840
Entrepreneurship for Visual Presentation
UNITS: 3
Students understand the marketing and financial data essential to making informed business decisions. Basic financial statements and their interpretation, cost analysis, and relationship to the visual communications industry are included.
Total Units of Credit: 91