Student takes notes while examining apparel prototypes

Curriculum

The following are the required courses for this major. Students who attend Orientation and meet with the Education Department can obtain personalized academic counseling to complete the program. Transfer credits, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Prerequisite:

A prior Associates degree or 45-60 semester units (67-90 quarter units) of transferable academic coursework. Students entering the program with fewer than 60 semester units (90 quarter units) will have additional coursework to complete.

Bachelor of Arts (B.A)

Creative Industry Studies, Merchandising & Marketing Core
BUAD 2850
Entrepreneurship
UNITS: 3
This course explores what it takes to launch a new venture, both as an entrepreneur and an employee. Students develop a business plan, including identifying opportunities and establishing objectives, matching customer profile to site locations, analyzing competitors practices, and developing a competitive marketing mix. Students also learn the necessary business establishment requirements and financial projections to secure capital or financing to initiate their business venture. Prerequisites: BUAD 2250, MMKT 2080
BUMT 3100
Ethics in Business
UNITS: 3
This course addresses the importance of ethical issues and the financial impact on business performance and ownership. The costs and consequences of failing to act ethically are explored. Students learn strategies to solve real life dilemmas. Students explore the importance of ethics as a dimension of social responsibility and business ethics in the global economy. Prerequisite: BUMT 4840
BUMT 3820
Business Law
UNITS: 3
Students develop an understanding of corporate formation and procedures, limited liability companies and special business forms. This course examines social, ethical, and political implications of law and its application to business transactions as well as intellectual property law.
BUMT 4100
Small Business Management
UNITS: 3
A study of how small businesses can manage the unique challenges they face and how they can achieve and maintain a competitive advantage, this course involves feasibility analysis and addresses issues of small business ownership and management, strategic planning, financial planning, marketing for competitive advantage, the economics of pricing, and breakeven analysis. Prerequisites: BUMT 3820, BUMT 4200
BUMT 4130
Financial Literacy++
UNITS: 6
Students will develop an understanding of the role of financial management in the strategic planning process, and demonstrate an understanding of financial statements through financial ratio analysis. They will examine cash flow management techniques and their application to financial planning and Analyze financial risk and return fundamentals, and develop an understanding of capital budgeting techniques and valuation.
BUMT 4910
Creativity in Business
UNITS: 3
This course explores all of the elements that are necessary to succeed in a business venture. An advanced overview focusing on the business plan, the organization and support team, the marketing plan, process management, cash planning and working capital management, quality, service and ethics, and growth strategies. Prerequisites: BUMT 4100
DIGI 2820
Intellectual Property and Law
UNITS: 3
In this course, students examine general business practices vital to the success of a digital media artist. Students explore the principles of finance, accounting, insurance, taxes, management, marketing, and negotiation. Additionally, students are introduced to the concept of intellectual property, including copyright, trademark, and basic business/contract law. Prerequisite: DIGI 2150
GNST 2530
Principles of Kinesiology
UNITS: 3
The emphasis of this course is to scientifically examine the musculoskeletal and physiological systems of the body in motion and at rest. The principles of biochemical, pulmonary, and circulatory systems related to movement and exercise and the contemporary issues of neuromuscular health are investigated.
GNST 2530L
Principles of Kinesiology Lab
UNITS: 1
This lab includes field excursions, observation journals, and interviews with practitioners in the field of kinesiology, including physical therapists, sports medicine physicians, and professional trainers.
GNST 3200
Consumer Social Behavior
UNITS: 3
Students examine the process of creating consumer demand through case studies and focus groups.
GNST 3400
Social Psychology
UNITS: 3
A course that examines social psychology and how the behaviors, thoughts, and emotions of individuals are created and modified by the social and cultural conditions in which they live. Issues of social influence, cooperation and conflict, conformity, perception, change, and leadership are explored.
GNST 3500
Professional Presentation
UNITS: 3
A course in effective organizational communication, with emphasis on advanced oral communication skills, including interviewing. Students examine the dynamics of individual and group communication as preparation for full-scaled, business-specific informative and persuasive speeches, in which they use computer technology, visual aids, and statistical data to enhance the impact and clarity of their presentations.
GNST 3600
Future Trends in Society
UNITS: 3
Students explore the demographic trends, shifts in technology, and varied communication avenues of the current socioeconomic landscape as a means of anticipating the cultural expectations, values, and practices that will give rise to new products, methods of marketing/communication, and business trends. Prerequisite: GNST 3400
GNST 3700
Multicultural Perspectives Through the Short Story
UNITS: 3
Through the literary vehicle of the short story, students examine issues of coexistence, integration, and assimilation in the international arena. In considering diversities such as race, ethnicity, class, family, gender, and language, they gain the tools for evaluating, with new awareness, their own identity and value system within a multicultural context.
GNST 3750
Mapping Your World: Introduction to Global Production
UNITS: 3
This geographical survey of the worlds major regions covers population distribution, natural resources, and relationships between different regions in reference to trade and environment, with a focus on current geo-political issues.
GNST 3800
Icons of Culture: The Context of Meaning
UNITS: 3
Students explore universal design concepts underlying the applied arts, the decorative arts, and architecture/architectural form. Using the language of aesthetic analysis, they relate formal elements of color and structure, pattern and motif, and icon and symbol to the origins, development, and diffusion of a wide range of designed objects from many cultures and historical periods. In the process, they gain insight into the durability, adaptability, and resonance of concepts and images that have achieved iconic status in the world of design.
GNST 3900
Issues in Contemporary Society
UNITS: 3
A General Studies capstone course addressing current issues in social diversity, globalization, business ethics, and civic responsibility. Students combine critical analysis, scientific inquiry, and technological skill to research and prepare a clear written and oral presentation on a challenging, advanced question of their own choosing.
MMKT 1650
Consumer Behavior and Research
UNITS: 3
A course that examines the sociological and psychological variables that shape the consumer decision-making process. Students explore a variety of methodology and research techniques for understanding consumers wants and needs, attitude formation, purchase motivation, and consideration, as well as maximizing satisfaction and consumer loyalty. Prerequisites: MMKT 2880, MRCH 1450
MMKT 2080
Brand Management Strategies
UNITS: 3
Students gain an understanding of basic brand principles through exposure to classic and contemporary branding strategies, applications and case studies. Students explore brand identity elements, positioning and leveraging brand equity, and additionally learn how to create and implement an original brand plan. Prerequisites: MMKT 2880, MMKT 1650
MMKT 2420
Marketing Communications
UNITS: 3
Through the written word marketers evoke images that resonate with the target market. This course explores traditional and new media communication methodology. Students acquire a wide variety of writing skills to effectively communicate across traditional and new media platforms. Prerequisite: MMKT 1820
MMKT 2520
Public Relations Management
UNITS: 3
This course looks at traditional print, online, and broadcast media as well as current and emerging social media sites within the public relation realm and how to deal strategically with each of these channels. Through readings, projects, case studies and guest speakers, students develop an understanding of the role of the PR specialist in supporting successful marketing, communications and public information campaigns. Prerequisite: MMKT 2420
MMKT 2780
Integrated Marketing Communications
UNITS: 3
In this advanced marketing course, students explore creative message strategies including: traditional and new media, public relations, and other innovative means of communication. Applying these techniques, they create an effective integrated marketing communications campaign that meets the challenges posed by promoting in a sophisticated, rapidly evolving marketplace. Prerequisite: MMKT 2080
MRCH 1420
Textiles & Product Analysis
UNITS: 3
Textiles & Product Analysis Students in this course identify and select fabrics and fabric finishes to fulfill specific customer needs relating to garment structure, design aesthetic, performance, and care across divergent target market groups. Students also master the precise textile terminology essential to effective communication with designers, manufacturers, and marketers. Prerequisite: MRCH 1100
MRCH 1820
Trend Analysis & Styling Concepts
UNITS: 3
This course is an introduction to the methodology of tracking and forecasting trends in the fashion industry. Students examine how world economy, popular culture, visual arts, runway collections, and retail and street fashion combine in varying degrees to shape current styles and determine future trends. A culminating styling project challenges them to synthesize what they have learned in an informed prediction about future trends for a specific brand and target market. Prerequisites: MRCH 1420, MRCH 1750
MRCH 1950
Excel for Business Applications
UNITS: 3
This course is designed to assist the student in developing a facility with electronic spreadsheets in support of effective business management. Students develop a working knowledge of computerized spreadsheet and chart functions as applied to business management concepts with related mathematical formulas and operational requirements.
MRCH 2460
Global Marketing
UNITS: 3
Students gain insights on how different social cultures impact consumer behavior, product preference, the retail environment and marketing communication. The course draws on case studies and competitive analysis to develop an understanding of best practices for success within the global marketplace. Emphasis is placed on the impact of digital marketing and sales platforms. Prerequisites: MMKT 2080, MMKT 2420
MRCH 2660
Data Insights & Fashion Analytics
UNITS: 3
In this course, students explore the current concepts of customer analytics and their application to business practices in the retail industry. They interpret data to predict marketing, brand, and retail performance. Guidelines for best practices in the field of Artificial Intelligence and the use of large datasets are reviewed. Prerequisite: MRCH 2760
MRCH 2760
Advanced Business Applications
UNITS: 3
This advanced technology course prepares students for a variety of advanced Excel applications as required in todays business sector. Prerequisite: MRCH 2250
SMED 2100
New Media Strategy
UNITS: 3
Students learn how to identify a target new media audience using profiling techniques, technographics and social computing. Through case studies and lectures students understand how to develop a strategy to effectively implement best new media practices into a business or brand. Prerequisite: MMKT 2080
SMED 2750
E-Commerce Marketing
UNITS: 3
Students learn how to create a successful online business. Through class lecture and industry speakers students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart software. Prerequisites: SMED 2400, SMED 2920
Total Units of Credit: 91