Beauty Industry Merchandising & Marketing

Latest Beauty Industry Merchandising & Marketing News

  • Mar
    17
    2017

    Jenny Kim Turns Mobovida Internship Into Digital Marketing Role

    Currently in her second to last quarter in the Beauty Industry Merchandising and Marketing program on the Los Angeles campus, Jenny Kim turned her internship at Mobovida, a company that makes mobile and travel accessories, into a position as the Jr. Digital Marketing Analyst. We caught up with her to find out more.

    Tell us a little about yourself: I grew up in a very small town, but moved quite often during my childhood. I came to Fullerton, CA, about two weeks before high school and have been here ever since. I love seeing new places and try to take at least two big trips every year. I’ve been extremely competitive all my life, whether that was in sports or in school, so I take some things a little bit too seriously.

    Tell us about your position at Mobovida: Prior to becoming a Jr. Digital Marketing Analyst, I began at Mobovida (DBA CellularOutfitter) as a Digital Marketing Intern. I managed the in-house organic search (SEO) and content efforts and helped grow the organic channel by over 200% in about 6 months. After being promoted, I began managing daily promotional emails as well in order to help improve customer retention efforts and push the envelope in digital marketing.

    With my new responsibilities, the day-to-day has become very different. At Mobovida, we are a data-driven company and so the learnings are always endless; everything is very fast-paced and we’re always trying to be better than before. Because of this, I don’t think that I could ever really get “bored” of what I do or where I could go.

    How did you choose your major? During my senior year of high school, I heard that a few people in the previous class had attended FIDM, but as Fashion Design majors. I never thought of myself as an artistic person and wasn’t very interested. A year later, I was less than a month away from finishing my first year at Cal State Long Beach, and had learned about the Beauty Industry Merchandising and Marketing major. I had already imagined myself in the beauty industry as a marketer, which led me to think that it would be the perfect major for me. A few projects and meetings later, I was admitted into FIDM!

    What are your career goals and how is FIDM helping you get there? To be honest, I don’t necessarily have career goals as far as five years or ten years down the line. I believe that having smaller goals that need to be accomplished in a shorter time span keeps you more driven. Having said that, I do wish to further my career in marketing by learning as much as possible. I believe that FIDM is helping me get there by providing me with a curriculum that is focused on marketing and merchandising. Within the classes, I am able stretch my creativity, while also staying focused on the business aspect.

    What advice do you have for someone thinking about going to FIDM? For anyone who is thinking about going to FIDM, I would suggest doing your research. FIDM is very unique and you probably won’t ever find another school like it. It’s in the middle of Downtown Los Angeles and just seconds away from countless attractions, so it’s definitely a great school for someone that’s in love with the city. FIDM doesn’t have the typical aspects you would find at another college. You really have to consider all of your choices in order to make sure that FIDM is the right place for you. Feel free to go and talk to the alumni and staff here on campus to get your questions answered. :)

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    Categories: Beauty Industry Programs, Student Life, Internships

  • Mar
    15
    2017

    Beauty Industry Works on Workout Products

    What happens when athleisure meets the world of beauty? A new category of products, specially made to withstand the sweat and strain of physical activity, explodes. Dubbed "active cosmetics" by industry insiders, established brands like Tarte and Clinique have … Read More

  • Mar
    13
    2017

    Get Your BA in Professional Studies at FIDM

    The Bachelor of Arts in Professional Studies is designed for students who already have their Associates and A.A. Advanced Study degrees from FIDM. The flexible program is ideal for working students since courses are scheduled at convenient times and numerous c … Read More

  • Feb
    10
    2017

    Beauty Grad Launches Lady St. Lucia

    Beauty Industry Merchandising & Marketing Graduate Angela Cho has launched Lady St. Lucia, an affordable line of cruelty-free luxury mink eyelashes. There are currently two collections of lashes, BAROQUE (more dramatic) and  ROCOCO (more subtle), as well as an … Read More

  • Feb
    07
    2017

    Attend FIDM's Advanced Beauty Program Info Session

    FIDM Students: Want to learn more about how you can get your Beauty Bachelor's Degree in only 18 months?  There will be Advanced Beauty Program Information Sessions on Wednesday, February 15, 2017, at 6:15 p.m., and Wednesday, February 22, 2017, at 2:45 p.m. … Read More

  • Feb
    01
    2017

    Beauty's Superpowers See Growth in Indie Brands

    The beauty industry's two biggest players, Estee Lauder and L'Oreal can agree on one thing. In order to stay relevant in today's $62 billion American retail beauty industry, the superpowers need to invest in the niche companies that younger consumers support t … Read More

  • Jan
    31
    2017

    Kia Ragland Wins FGI Beauty Award

    FIDM Graduate and Smashbox Cosmetics's Global Product Development Manager Kia Ragland (pictured above, fifth from left) won a Rising Star Award from Fashion Group International last week. The 20th Annual awards ceremony, held at Cipriani in New York City, cele … Read More

  • Jan
    30
    2017

    Hollywood Makeup Artists Benefit from Social

    A-list hair and makeup artists like Charlotte Tilbury are earning extra fees during awards season by promoting favorite makeup brands and products. Since "Hollywood is the most influential beauty culture in the world," according to founder of e-commerce site V … Read More

  • Jan
    25
    2017

    Beauty Dupes Create New Industry Category

    When "It" girl Kylie Jenner's Kylie's Lip Kit blew off the shelves in November 2015, Kylie wasn't the only one to benefit from her extreme marketing power. Once the $29 matte lipstick and liner kit sold out, the knock offs were promptly available online for co … Read More

  • Dec
    14
    2016

    Industrywatch: Shiseido Sees Growth in Wellness

    Luxury cosmetics brand Shiseido is investing big in future growth in products that promote wellness as well as beauty. They recently funded an R & D offshoot to develop "an appliance that provides consumers with the needed nutrients on an individual basis, det … Read More

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