Beauty Industry Merchandising & Marketing

Latest Beauty Industry Merchandising & Marketing News

  • Apr

    New Beauty Student Dreams of Having Her Own Makeup Line

    Name: Veronica Flores

    Age: 18

    Hometown: Riverside, CA

    FIDM Major: Beauty Industry Merchandising & Marketing

    FIDM Campus and Start Date: Los Angeles Campus, October 2017

    Admissions Advisor: Cathy Chambers

    How did your advisor help with the process? Cathy was there for me from the beginnning to the end; she helped me throughout the whole process. She kept in touch with me to make sure I had everything done and would also call me. I thank Cathy Chambers for guiding me through this process--she's great and also very supportive.

    Tell us a bit about yourself. I grew up in Riverside, CA. I'm the only child. I love makeup,fashion, working out, and taking pictures. 

    What are your proudest accomplishments so far? Doing well in school and getting accepted to FIDM. Another one of my proudest accomplishments is volunteering in a convalescent home and making the elderly feel happy and loved.

    What made FIDM right for you? FIDM is the right choice for me because it has the major that will help me work with different makeup brands and one day have my own makeup line. It's one of the best schools, and helps many people follow their dreams. After graduating from FIDM, I will be doing what I love in the beauty industry. At an Open House, I talked to some graduates and they gave me information about the program and that's when I knew that this school was right for me and that this was the major I really wanted.

    Describe your entrance project. My entrance project consisted of three makeup products: a setting spray, lipstick, and eyeshadow pallete. They were all for any gender and ages 15 and up they all work for any type of event. The lipstick was a nice neutral color. The setting spray helps you keep your makeup nice and glowy all day. The pallete had some wild colors but also neutral ones so that led me to name my pallete Classy But Wild. 

    What are your career goals? My career goals are to be successful and become a businesswoman with my own makeup line. I hope to grow the beauty industry for both men and women and make them feel confident. Also, I want to be able to bring out my ideas and be creative with any products I make. 

    What do you expect to learn at FIDM? I expect to learn new materials and skills FIDM will teach me. I hope that anything I learn in those four years I will be attending FIDM will help me in the real world. I also hope my knowledge in the beauty industry will expand.


    Categories: Just Accepted, Beauty Industry Programs

  • Apr

    L'Oreal: Where Beauty Meets Tech

    Global beauty industry giant L'Oreal is exploring the connection between beauty and technology at a small lab in New Jersey. Operating as a start-up within the company, Global VP Tech Incubator Guive Balooch shares three new products with New York Times. Makeu … Read More

  • Apr

    Donald Robertson Guest Speaker on LA Campus April 19

    FIDM is pleased to announce that Donald Robertson, SVP Creative Development at Estee Lauder and world renowned artist, will be a guest speaker on the Los Angeles campus, April 19th, 11:15am — 12pm, in Room 500. A career artist and Instagram phenom, Robertson h … Read More

  • Mar

    Jenny Kim Turns Mobovida Internship Into Digital Marketing Role

    Currently in her second to last quarter in the Beauty Industry Merchandising and Marketing program on the Los Angeles campus, Jenny Kim turned her internship at Mobovida, a company that makes mobile and travel accessories, into a position as the Jr. Digital Ma … Read More

  • Mar

    Beauty Industry Works on Workout Products

    What happens when athleisure meets the world of beauty? A new category of products, specially made to withstand the sweat and strain of physical activity, explodes. Dubbed "active cosmetics" by industry insiders, established brands like Tarte and Clinique have … Read More

  • Mar

    Get Your BA in Professional Studies at FIDM

    The Bachelor of Arts in Professional Studies is designed for students who already have their Associates and A.A. Advanced Study degrees from FIDM. The flexible program is ideal for working students since courses are scheduled at convenient times and numerous c … Read More

  • Feb

    Beauty Grad Launches Lady St. Lucia

    Beauty Industry Merchandising & Marketing Graduate Angela Cho has launched Lady St. Lucia, an affordable line of cruelty-free luxury mink eyelashes. There are currently two collections of lashes, BAROQUE (more dramatic) and  ROCOCO (more subtle), as well as an … Read More

  • Feb

    Attend FIDM's Advanced Beauty Program Info Session

    FIDM Students: Want to learn more about how you can get your Beauty Bachelor's Degree in only 18 months?  There will be Advanced Beauty Program Information Sessions on Wednesday, February 15, 2017, at 6:15 p.m., and Wednesday, February 22, 2017, at 2:45 p.m. … Read More

  • Feb

    Beauty's Superpowers See Growth in Indie Brands

    The beauty industry's two biggest players, Estee Lauder and L'Oreal can agree on one thing. In order to stay relevant in today's $62 billion American retail beauty industry, the superpowers need to invest in the niche companies that younger consumers support t … Read More

  • Jan

    Kia Ragland Wins FGI Beauty Award

    FIDM Graduate and Smashbox Cosmetics's Global Product Development Manager Kia Ragland (pictured above, fifth from left) won a Rising Star Award from Fashion Group International last week. The 20th Annual awards ceremony, held at Cipriani in New York City, cele … Read More