Beauty Industry Merchandising & Marketing

Latest Beauty Industry Merchandising & Marketing News

  • Feb
    10
    2017

    Beauty Grad Launches Lady St. Lucia

    Beauty Industry Merchandising & Marketing Graduate Angela Cho has launched Lady St. Lucia, an affordable line of cruelty-free luxury mink eyelashes. There are currently two collections of lashes, BAROQUE (more dramatic) and  ROCOCO (more subtle), as well as an adhesive. We recently caught up with Angela to learn more about her Riverside, California-based e-commerce business.  

    What led you to start Lady St. Lucia? I started the company because of my realization of my obsession for eyelashes. Because I was not gifted with the luxury of natural eyelashes, they had become my best friend for many years. But mostly, it was overall my passion for cosmetics and the industry; having my own brand of anything that had to do with make up was a dream of mine since I was 13 or 14 years old. 

    How did FIDM help prepare you for your career as a beauty entrepreneur? I was preparing to go to cosmetology school after high school graduation because I was interested in cinematic makeup, but when the FIDM rep came to our school, I knew right away that I would be attending FIDM instead of cosmetology school. I've always known that I wanted to be my own boss, so I knew attending FIDM was going to help me reassure that pursuing a career in cosmetics was something I was meant for. FIDM has educated me and helped me gain some in-depth knowledge about my industry and literally schooled me on everything I needed to know. 

    Tell us about your history working in the beauty world. When I was a student at FIDM, my first job was for a company called Pure Beauty. After I graduated in 2003, I developed a raw material ingredient called "Mother of Pearl" (calcium carbonate) that was generally used in spa products (it was the first of its kind to have been registered with INCI from what I've been told). I've also worked for Too Faced Cosmetics HQ as the assistant to the VP. One of the most awesome jobs I had until a few years ago was working in a lab and compounding skin and hair products for clients (under a former FIDM instructor). When we partnered up with a nail polish factory, I then became head of the "color department" where I formulated nail polish for the factory. I had the opportunity to work on projects such as Sephora + Pantone Collection. I formulated their colors for 2013 and 2014 and I've also had the opportunity to create polishes and bid on projects for companies like Disney, Marc Jacobs, and Sephora's exclusives. 

    We heard you hired a FIDM Student Intern at Lady St. Lucia. Her name is Alexis Alcala, and I found her via the Career Center. Working with her actually led us to another student, Beauty major Victoria Hoang, who is serving as a brand ambassador/influencer for us. 

    Where do you see the future of Lady St. Lucia headed? I see us expanding into the full range of color cosmetics, cosmetics accessories, and getting into department stores or retailers like Sephora and possibly even our own retail stores someday. We may develop sub-brands or sister companies that can expand into anything that directly caters to or serves the needs of anything we can consider a "lifestyle," eventually.

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    Categories: Beauty, Alumni News, Careers

  • Feb
    07
    2017

    Attend FIDM's Advanced Beauty Program Info Session

    FIDM Students: Want to learn more about how you can get your Beauty Bachelor's Degree in only 18 months?  There will be Advanced Beauty Program Information Sessions on Wednesday, February 15, 2017, at 6:15 p.m., and Wednesday, February 22, 2017, at 2:45 p.m. … Read More

  • Feb
    01
    2017

    Beauty's Superpowers See Growth in Indie Brands

    The beauty industry's two biggest players, Estee Lauder and L'Oreal can agree on one thing. In order to stay relevant in today's $62 billion American retail beauty industry, the superpowers need to invest in the niche companies that younger consumers support t … Read More

  • Jan
    31
    2017

    Kia Ragland Wins FGI Beauty Award

    FIDM Graduate and Smashbox Cosmetics's Global Product Development Manager Kia Ragland (pictured above, fifth from left) won a Rising Star Award from Fashion Group International last week. The 20th Annual awards ceremony, held at Cipriani in New York City, cele … Read More

  • Jan
    30
    2017

    Hollywood Makeup Artists Benefit from Social

    A-list hair and makeup artists like Charlotte Tilbury are earning extra fees during awards season by promoting favorite makeup brands and products. Since "Hollywood is the most influential beauty culture in the world," according to founder of e-commerce site V … Read More

  • Jan
    25
    2017

    Beauty Dupes Create New Industry Category

    When "It" girl Kylie Jenner's Kylie's Lip Kit blew off the shelves in November 2015, Kylie wasn't the only one to benefit from her extreme marketing power. Once the $29 matte lipstick and liner kit sold out, the knock offs were promptly available online for co … Read More

  • Dec
    14
    2016

    Industrywatch: Shiseido Sees Growth in Wellness

    Luxury cosmetics brand Shiseido is investing big in future growth in products that promote wellness as well as beauty. They recently funded an R & D offshoot to develop "an appliance that provides consumers with the needed nutrients on an individual basis, det … Read More

  • Nov
    30
    2016

    Industrywatch: Instagrammers Reinvent Makeup Artistry

    Instagram beauty influencers are redefining the business for professional makeup artists. Pointing to Amanda Steele, the 17-year-old beauty blogger with 2.7 million Instagram followers and 3 million on YouTube, who was just paired with makeup pro Gato Zamora b … Read More

  • Nov
    16
    2016

    Too Faced Cosmetics to be Acquired by Estee Lauder

    Global giant Estee Lauder is set to acquire millennial makeup company Too Faced for an expected $1.45 billion. The Irvine, CA based company was started in 1998 by Jerrod Blandino and Jeremy Johnson, who started their careers behind the counter for Lauder brand … Read More

  • Nov
    10
    2016

    Industrywatch: CoverGirl Names its First Observant Muslim Model

    Cosmetics giant CoverGirl has named Nura Afia, an observant 24-year-old Muslim from Colorado, as its first spokesperson to wear an hijab or head scarf. Afia is popular for her YouTube makeup tutorials, instructing other observant women "who love beauty and are … Read More

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