Beauty Industry Management

Curriculum

The following are the required courses for this major. Students meet with the Education Department to provide personalized academic counseling to complete the program. Transfer credits, placement tests, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Prerequisite:

FIDM degree in Beauty Industry Merchandising & Marketing, Merchandise Product Development*, or Merchandise Marketing*.

*These A.A. majors also require the following 3 courses:

  • COSM 2350 Beauty: Fundamentals of Fragrance
  • COSM 2550 Beauty: Fundamentals of Body & Hair Care
  • COSM 2650 Principles of Beauty Technology

One-on-one advisement is available to students from other FIDM Majors to consider eligibility for special admissions to this program. Contact the appropriate department chairperson.

BUMT 3680
Global Marketing Communications
UNITS: 3
This course provides a foundation of knowledge necessary to create strategic communications plans that will support a product or service in todays competitive marketplace. Students participate in a learning forum environment whereby original ideas and assignments are presented, discussed, and critiqued by the class. This course provides students with a framework of how to enter foreign markets. Prerequisite: BUMT 4600
COSM 3250
Beauty: Purchasing & Planning
UNITS: 3
This class provides a thorough explanation of domestic and international sourcing, contract packaging, production, and distribution management strategies for new and existing products in the beauty industry. Students gain practical understanding of the interrelationships between purchasing, vendor selection, sources of supply, and technology. Focus is on profit maximization techniques, vendor negotiations, lead time management, and forecasting.
COSM 3350
Human Resources & Organizational Behavior
UNITS: 3
This course explores organizational structure and how it affects corporate behavior. Students study career development, the value of performance appraisal, compensation, and safety and health laws within the corporate environment of the beauty industry. Strategies and tactics of management style are explored.
COSM 3360
Beauty: Luxury Brand Development
UNITS: 3
Students explore the history, consumer psychology, and strategic management issues of the luxury market. They learn the nuances of the affluent consumer and how to develop and successfully manage marketing, distribution, and development of a luxury brand or product in a way that aligns with the high expectations of a luxury brands unique vision and strategy.
COSM 3400
Managerial Decision Making
UNITS: 3
Students learn the importance of critical thinking and decision making in the corporate environment.
COSM 3350
Beauty: Business Management & Finance
UNITS: 3
Students practice business management processes including implementing strategic plans, building a competitive strategy, and financial planning. The course incorporates use of forward-looking and predictive accounting information to support informed decision making in corporate management and control functions. Emphasis is on strategy and tactics including innovations that drive a profitable business model.
COSM 3450
Merchandising in the Beauty Environment
UNITS: 3
This course teaches students to conceptualize and develop retail merchandising fixtures for the beauty industry. Students evaluate product assortment and planograms using strategy, branding, profitability analysis and cost structures of fixtures in multiple retail channels from mass to prestige environments. Class structure includes in-store studies as well as creative implementation of merchandising concepts, theories, store and brand image, and target market analysis.
COSM 3600
Product Innovation
UNITS: 3
Students learn the product development process from idea generation to consumer adoption through the use of case studies.
COSM 3660
Beauty: Regulatory Affairs & Import/Export Strategies
UNITS: 3
This course presents an introduction to the field of regulatory affairs and to the laws and regulations governing the development, sales, and marketing of beauty products. Students learn how to maintain compliance with US and international regulations and to formulate a global regulatory strategy for product development. In addition, students acquire an understanding of the legal import and export strategies, structures, and responsibilities involved in being a global business.
COSM 3350
Beauty: Public Relations
UNITS: 3
This course is designed to provide an in-depth look at the principles, practices, and strategies utilized in communicating with a company's or brand's various publics including traditional, online, and social media. Students will hone their skills while producing writing samples, editing, and speaking in the context of media relations and publicity. This course will utilize lecture, writing, and case analysis to build a body of knowledge.
COSM 3800
Licensing
UNITS: 3
This course examines licensing regulations and methods of obtaining copyrights to protect intellectual property. Students become familiar with the process of obtaining permission to use intellectual property in fields such as text, artwork, fashion, and music. Current copyright registration procedures and copyright regulations will be discussed.
COSM 3850
Beauty: Sales, Negotiation & Conflict Management
UNITS: 3
This course provides an overview of the role of the sales function within the beauty industry. It covers the complexities of management of sales and distribution channels, issues in account management, and personal selling techniques. Students learn negotiation strategies and styles, and the importance of conflict resolution. In addition to class exercises, students practice negotiating in a range of business environments, including difficult situations.
COSM 3950
Internship
UNITS: 3
Through on-the-job training, students gain valuable insight as they apply theory and skills learned in the classroom to actual work situations and explore career options in the beauty industry.
GNST 3200
Consumer Social Behavior
UNITS: 3
Students examine the process of creating consumer demand through case studies and focus groups.
SMED 2750
E-Commerce Marketing
UNITS: 3
Students learn how to create a successful online business. Through class lecture and industry speakers students learn how to navigate e-commerce applications including document automation, domestic and international payment systems, online banking, and shopping cart software. Prerequisites: SMED 2100, SMED 2300
Total Units of Credit: 45

This program starts each Spring and Fall on the Los Angeles campus.