The Business of Denim

Curriculum

The following are the required courses for this major. Students meet with the Education Department to provide personalized academic counseling to complete the program. Transfer credits, placement tests, changes in curriculum, and other factors may affect the academic plan for individual students. The FIDM Education Department can provide additional information.

Prerequisite:

FIDM degree in Apparel Industry Management, Fashion Design, or Merchandise Product Development.

One-on-one advisement is available to students from other FIDM Majors to consider eligibility for special admissions to this program. Contact the appropriate department chairperson.

DENM 3000
The History of Denim and Trends
UNITS: 3
This course includes the history of denim from the inception of workwear through the evolution of the blue jean as the fashion statement of the 21st century. A look into the most influential innovative textiles and processes. This course analyzes past, present and future trends across all marketplaces, and their impact and application in the current marketplace. Students create forecasting reports including visuals, sketches, wash standards, and written documentation.
DENM 3100
Denim Process I
UNITS: 3
Color and fade aesthetics of denim wet and dry finishing methods are evaluated. Denim performance, durability, quality and everyday use are assessed. Students work in a lab setting to complete hands-on industry testing and finishing processes. Industry ASTM and AATCC methods are used and applied.
DENM 3200
The Foundation of Fiber
UNITS: 3
Witness the lifecycle of cotton from the field to finished product. Students learn how to classify cotton fibers, the different types of cotton and best product application. Studies on water usage, pesticides, organic, BCI, harvesting, ginning, cleaning and the processes to prepare fiber for yarn spinning.
DENM 3250
Product Branding
UNITS: 3
Survey how the denim industry uses labels, hand tags and hardware to brand products. Students research and analyze how trims are used for function, decoration, and support in the development of garments for a variety of target markets. Field trips to local suppliers enable students to observe and evaluate trim selection and construction methods appropriate for trim application and surface embellishments.
DENM 3300
Sustainable Practices in the Product Lifecycle
UNITS: 3
Sustainability of denim is researched and assessed. Students study the impact of denim on the global environment from fiber to consumer. Eco-friendly textiles, product development processes, production strategies and compliance are researched and discussed. Color management and finishing processes using natural dyes are explored. FTC labeling requirements, Going Green organizations, and certifications will be considered. Post-consumer care and consumption will be reviewed.
DENM 3400
Fabric Development and Innovation
UNITS: 3
A look into the most influential innovative textiles and processes. This lab gives students hands-on experience with processes relating to the aesthetic and functional characters of denim. Students learn to identify denim fabric construction and correlate the varieties of denim with application to the appropriate market segments. Research includes weaving innovations and yarn affects in the textile development process. Finishing methods and their feasibility with respect to appearance, performance expectations and quality are examined.
DENM 3500
Sourcing, Production and Compliance
UNITS: 3
An advanced class in domestic and global production and sourcing strategies to analyze the processes of yarn purchase through finished products and global distribution. This course explores the federal regulations of denim textiles and finished goods entering the U.S. marketplace with an emphasis on consumer law, compliance and required care. Costing is calculated and assessed.
DENM 3550
Denim Construction: Fit & Cost
UNITS: 3
Students learn typical construction methods and the order of assembly used to make denim garments. Students identify and evaluate construction techniques, fabric selection strategies, style details, machinery capabilities, production processes and cost. Compare innovative practices and products to analyze the differences in construction between various market segments and the effects on costing.
DENM 3600
Denim Industry Seminar
UNITS: 9
An in-depth study tour in which students visit the entire product development cycle of denim processing facilities. Students would journal the process from design through production and the purpose of each step in the product lifecycle. Course includes a directed global study tour to complete this research.
DENM 3700
Denim Process II
UNITS: 3
This advanced process course will take students into an industry wash house. Students will be required to analyze denim choices for finishing and application to their specific consumer. They will be required to complete industry standard technical packages detailing wash development. Samples will be reviewed and students will be responsible for the process, application and corrections to complete the aesthetic process on the denim textile. (3 units)
DENM 3750
Denim Fit Analysis
UNITS: 3
This is an advanced course based on the principles of fit as it applies to denim products. The learning process would include the creation of a basic block based off of the evaluation of a fit session. Students would design, pattern and complete a prototype sample. Students would identify fit corrections and apply to the patterns and samples.
DENM 3800
Negotiation and Communication
UNITS: 3
A course in effective organizational communication, with emphasis on advanced oral articulation skills. Students examine the dynamics of individual and group communication in preparation for full-scaled, business-specific informative deliberations. Students use computer technology, visual aids, and statistical data to enhance the impact and clarity of their presentations.
DENM 3850
Brand Entrepreneurship
UNITS: 3
Students combine systematic research to consider the impact of social media platforms on the brand identity. Students analyze the principles of entrepreneurship based upon leading brands and their competitive advantage in the global marketplace. Strategies of management styles are explored.
DENM 3950
Denim Line Collection
UNITS: 3
This capstone class challenges student to develop an exclusive denim product collection geared toward the lifestyle of the target market. Students research denim fabric options, wash standards, retail, branding, style trends and fit to create consumer branded merchandise. This course requires technical research to understand Product Lifecycle Management and techniques to illustrate denim standards using Adobe Suite.
Total Units of Credit: 48