August 29, 2016
Urban Outfitters seems to have hit on a winning formula to improve sales in the challenging 18 to 28 year-old space. Partnerships with heritage brands like Adidas, Wrangler, and Calvin Klein are bringing shoppers back to the once flagging brand. CEO Trish Donnelly tells Fashionista that the company's "focus on exclusive product and offering customers products he or she can't get anywhere but at Urban,"accounts for the 3% rise in sales in the last quarter. The next throwback fashion? A very '90s Tommy jeans collection coming soon.
Categories: Trend Watch, Merchandise Product Development