Trendwatch: Stitch Fix Designs Data-Driven Clothing

November 22, 2016

Stitch Fix, the five-year-old online personal styling service, is moving into the design business, creating clothes that algorithms say their customers want right now. Eric Colson, Chief Algorithm Officer, tells Fast Forward Labs that he calls the proprietary data-driven clothing lines "Frankenstyles" because they "combine attributes that work well for a particular demographic but might not yet coexist in a single piece." In other words, computer intelligence takes a popular silhouette, tweaks the sleeve, changes the color, and makes it available in the sizes that real people wear. Begging the question: can creativity be programmed? Wait and see.

Categories: Trend Watch