Trendwatch: Luxe Labels Court Silicon Valley Players

April 11, 2016

"Even if it's a jeans and hoodie environment, it's an elevated jeans and hoodie," reports Caran Fisher, Senior Marketing Director at Silicon Valley's Westfield Valley Fair shopping mall, in an interview with Business of Fashion. Story explains how the concentration of wealth in the Bay area has prompted premium labels like Isabel Marant, Maison Margiela, and Barneys New York, as well as Balenciaga, Saint Laurent, Burberry, and Bottega Veneta to set up shop, educate, and dress the formerly grungy.

 

Categories: Trend Watch