April 19, 2017
The time is right for challengers to disrupt big brand lingerie retailer Victoria's Secret, according to a trending report in Business of Fashion. Proof? Counter brand Aerie that campaigns with slogans like "keep it real" and makes a point of not retouching its real-sized models has shown double digit growth since its launch in 2014. The brand, a part of American Eagle, also makes it easy for consumers to contribute to the National Eating Disorders Association. Lively, Naja, and Negative are other small brands to watch.
Categories: Business Programs, Apparel Industry Management, Merchandising & Marketing, Trend Watch, Merchandise Product Development