Macy's CEO Talks About New Retail Strategy

June 7, 2017

Jeff Gennette, Macy's new CEO, discussed his vision for the future with Women's Wear Daily. Among the items he ticked off are: extreme editing of stock, new merchandise architecture, and an aim of 40% fashion exclusives by 2020. On the operations side, he mentioned customer self check-out as well. New ideas are already being tested at 20 stores. Does retail fascinate you? Check out the Merchandising & Marketing major for career ideas.

Categories: Business Programs, Industry Watch, Merchandising & Marketing