Just Accepted Merchandise Marketing Student Left Behind Lucrative Engineering Career to Follow Her FIDM Dreams

April 18, 2016

Name: Richa Bhatiani

Age: 31

Hometown: New Delhi, India

Previous College: B.E. in Engineering Management and M.S. in Project Management

FIDM Major: Merchandise Marketing, Professional Designation 

FIDM Campus and Start Date: LA Campus, April 2016

Admissions Advisor: Mike Mirabella

How did your advisor help with the process? Mike has been a great mentor and advisor for me. He has been very supportive and helpful all along my admission process. He worked with me on every step of the process and encouraged, as well as guided me, as to how FIDM will be instrumental in getting me into my dream career.

Tell us a bit about yourself. In addition to my passion for the field of fashion, my other hobbies include reading, classical and contemporary dancing, cooking, styling, and traveling. I have traveled extensively in Europe, Asia, and America, since childhood. I love learning about different cultures and customs and also like to learn what different cultures have to offer in the world of fashion. Fashion is what I really enjoy and have immense passion for. Styling and exploring new fashion trends come natural to me and I aspire to follow my dream and continue to grow in fashion domain.

What are your proudest accomplishments so far? Being able to follow my dream and making the decision to change my career from engineering management to fashion. This was not an easy decision for me since it required me to start from the bottom and leave my lucrative career. However, my passion and drive for the field of fashion allowed me to make this transition and be very successful so far in this field.

What made FIDM right for you? FIDM is one of the most prestigious institutions in the fashion field and it helps provide individuals a platform to acquire new skill sets, get hands-on training, and challenge creativity. FIDM follows the industry trends and standards very closely and allows its students to learn about the most recent technologies and developments in fashion industry. I am positive that FIDM is right for me since it will provide me the platform to accomplish my career goal in fashion industry and will help me get to new heights.

Describe your entrance project. My entrance project is about my dream to start my own label someday. It is about a specialty store inspired by the Parisian-style boutiques, which would sell a variety of women’s apparels and accessories sourced from various premium fashion brands from around the world. The project shows that this store would cater to the woman of today who is smart, confident, outgoing, and who juggles between various lifestyles like that of a career woman or a fitness enthusiast or one who loves to travel.

What are your career goals? Upon my graduation from FIDM, I want to work as a buyer for a high-end or a luxury brand and eventually, after getting sufficient experience, I want to be an entrepreneur and start my own label. I believe that FIDM will be instrumental in shaping my career and will help me realize my dream.

What do you expect to learn at FIDM? I believe that the Merchandise Marketing Program at FIDM will help open new doors for me to make a successful career in the fashion domain. It will help provide me a wide range of opportunities within the industry including merchandise marketing, retail buying as well as other leadership and management roles. This major will help me acquire and improve skills including communication, research, creative and analytical thinking, which are key to becoming a successful professional, and an entrepreneur in this industry.

Categories: Just Accepted, International Students, Transfer Students