October 17, 2016
Fashion Design Graduate and lingerie expert Rachael McCrary, who studied at FIDM San Francisco, is the entrepreneur behind Beverly Hills-based brand Jewel Toned. The shapewear line "that isn't quite underwear, and isn't quote outerwear" has resonated with women of all shapes and sizes. In addition to selling colorful shapewear, Jewel Toned offers comfortable wireless bras and lace underwear. We recently chatted with Rachael to learn more about her exciting business.
What did you do post-graduation? I moved to New York City immediately upon graduating. My first job was a temp position at Victoria’s Secret. I worked as a designer for mostly intimate apparel companies in New York, and my last full time job was a VP of Design at Maidenform.
What inspired you to strike out on your own and launch Jewel Toned? I started Jewel Toned two years ago to give women a better option for their undies. I started it after spending my time in intimates in New York City and noticing a void in the market. Women weren’t totally happy with the body shaper options out there and I just knew I was the person to change this.
We hear you recently went through the VC (venture capital) process. What was that like? Pitching to investors is a unique process. It’s a very vulnerable place to be. It’s a great experience to do the required homework and know every aspect of my business inside and out, every possible outcome, and create stock that has value. It’s a tough road of learning through doing and emotionally and physically exhausting but so rewarding to gain like-minded partners.
What else do you do in your spare time when not running Jewel Toned? In 2009, I lived in India and studied yoga, Hindi philosophy, and meditation. Sometimes I still teach private clients if they arrive in my life naturally. I love the outdoor activities Los Angeles has to offer, like paddle boarding and hiking. I’m a world traveler, writer, and enjoy the startup culture.
Categories: Fashion Design, Alumni News