Industrywatch: Instagrammers Reinvent Makeup Artistry

November 30, 2016

Instagram beauty influencers are redefining the business for professional makeup artists. Pointing to Amanda Steele, the 17-year-old beauty blogger with 2.7 million Instagram followers and 3 million on YouTube, who was just paired with makeup pro Gato Zamora by Maybelline to style Rebecca Minkoff's runway show in New York, the NY Times reports on an industry in transition. Tension between seasoned pros and instant stars revolves around the issue of one face fits all—an aesthetic of lookalike Kim Kardashians vs. artistry that seeks the unique.

Categories: Social Media Program, Industry Watch, Beauty Industry Programs