Trendwatch: Instagram Tests Tags to Puchase

November 2, 2016

In an attempt to derive income from social, Instagram introduced a new twist to its photo sharing app this week. Now users can tag items, the way you tag people in Facebook. One tap and viewers get information on the piece of clothing; a second tap takes viewers to the brand's website to purchase. Twenty brands are currently testing, including J.Crew, Kate Spade, and Warby Parker according to an interview in Bloomberg online. 

Categories: Social Media Program, Industry Watch