Too Faced Cosmetics to be Acquired by Estee Lauder

November 16, 2016

Global giant Estee Lauder is set to acquire millennial makeup company Too Faced for an expected $1.45 billion. The Irvine, CA based company was started in 1998 by Jerrod Blandino and Jeremy Johnson, who started their careers behind the counter for Lauder brands. Their best-selling products are Better Than Sex mascara and Melted Matte lipsticks.

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