October 17, 2016
Seventeen-year-old Charles James of Bethlehem, New York broke a barrier at CoverGirl this week when he became the new face for the mass cosmetics brand. The social media sensation with 650,000 Instagram fans follows in the footsteps of iconic stars like Katy Perry, Drew Barrymore, Taylor Swift, and Rihanna. The budding makeup artist hopes that others will be "inspired to really be themselves and wear makeup and express themselves in a manner they haven't been comfortable doing before." Sounds like the perfect convergence of two hot trends—gender fluidity+social media.
Categories: Industry Watch, Beauty Industry Programs