, Social Media

  • Dec
    21
    2016

    Trendwatch: Facebook Delivers Best Click to Buy

    While Coach made news this week when it named #1 Instagramer Selena Gomez its spokesperson at the cost of $10 million, business analysts at L2 remind us that amplification does not necessarily lead to sales. Business of Fashion reports that brands still consider buys on Facebook, Instagram, and Snapchat to be advertising/media dollars that may not convert to sales. At the moment, the highest conversions have occurred through Facebook's 360 degree runway videos for Tommy Hilfiger, in which viewers can click and send items directly to a shopping cart. Kate Spade and Warby Parker have signed on.

     

     

     

     

     

     

     

     

     

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    Categories: Social Media, Celebrities, Trendwatch, e-commerce

  • Dec
    06
    2016

    Trendwatch: Pink Pops Up on Instagram

    Trend forecaster WGSN follows the current color story on Instagram, noting the importance of color for standing out in the crowded field of social media image-making. The forecaster points out a trend of hot pink as background "wall" in professional posts for … Read More

  • Dec
    06
    2016

    Snapchat Introduces Video-Making Spectacles

    Snap, the owner of Snapchat, has introduced a digital device called Snap Spectacles—oversized sunglasses with a tiny video camera embedded in the frames. They are retailing for $130 and supply may be short for the holiday season. Enthusiasm is high in the tech … Read More

  • Nov
    30
    2016

    Industrywatch: Instagrammers Reinvent Makeup Artistry

    Instagram beauty influencers are redefining the business for professional makeup artists. Pointing to Amanda Steele, the 17-year-old beauty blogger with 2.7 million Instagram followers and 3 million on YouTube, who was just paired with makeup pro Gato Zamora b … Read More

  • Nov
    22
    2016

    Trendwatch: Stitch Fix Designs Data-Driven Clothing

    Stitch Fix, the five-year-old online personal styling service, is moving into the design business, creating clothes that algorithms say their customers want right now. Eric Colson, Chief Algorithm Officer, tells Fast Forward Labs that he calls the proprietary … Read More

  • Nov
    10
    2016

    Creative Video-Storytelling Give Brands a New Edge

    Racked reports on a new genre of professional-level videos that brands are underwriting to get their message across online. Rather than relying or random bloggers or "influencers," a new kind of marketing agency is casting and creating short videos that tell a … Read More

  • Nov
    10
    2016

    Industrywatch: CoverGirl Names its First Observant Muslim Model

    Cosmetics giant CoverGirl has named Nura Afia, an observant 24-year-old Muslim from Colorado, as its first spokesperson to wear an hijab or head scarf. Afia is popular for her YouTube makeup tutorials, instructing other observant women "who love beauty and are … Read More

  • Nov
    02
    2016

    Trendwatch: Instagram Tests Tags to Puchase

    In an attempt to derive income from social, Instagram introduced a new twist to its photo sharing app this week. Now users can tag items, the way you tag people in Facebook. One tap and viewers get information on the piece of clothing; a second tap tak … Read More

  • Oct
    21
    2016

    Social Media Classes Welcome an Impressive Roster of Guest Speakers This Fall Quarter

    Earlier this week, Boardwalk President Kevin Walker, who has advised NBC Universal Consumer Products, Walt Disney Consumer Products, the Los Angeles Dodgers, and pro skateboarder Tony Hawk, among others, spoke to Social Media Students on the Los Angeles camp … Read More

  • Sep
    19
    2016

    Just Accepted Social Media Student is Ready to Achieve Her Goals at FIDM

    Name: Salona Wallace Age:22 Hometown: San Clemente, CA Previous College: Saddleback College FIDM Major: Social Media FIDM Campus: OC & LA campuses Admissions Advisor: Shirley McDonald How did your advisor help with the process? I had a very attentive … Read More

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