Fashion Designer and FIDM Alumna Jenna Piantedosi visited FIDM last week to speak to the Premier Students in the Merchandise Product Development and Merchandising & Marketing programs. Jenna graduated from FIDM six years ago, and is launching her own company this year. She shared some industry insider tips and showed some of the pieces from her Fall 2017 collection.
Early on, Jenna knew she wanted to design for the luxury market. She interned at Herve Leger, then was hired as an Assistant Designer at Bebe, which as she told the students, doesn’t have much to do with design. She said that assistant designers don’t design. They clean out closets.
But, she assured the students, you learn a lot by cleaning out closets. You use every position as a stepping stone. When you clean out closets, you work closely with garments, giving you an opportunity to examine fabrics and stitching details.
“You have to put your time in,” she said. Eventually, you’ll start to go into meetings. “Be persistent. It will come. And someone will see your work.”
After Bebe, Jenna was hired at NYDJ to design denim back pockets. It was at this point, that she decided to launch a high end golf line. It didn’t end up working out with her business partner, so she went back into the industry, this time as a Head Designer for a fast fashion company.
After one and a half years, she was hired as the Creative Director at Love Token. She told the students that she took a pay cut; it was more important to her to work at a company that aligned with her long term goals than to earn more money. “It was like going back to school,” she said, “but getting paid for it.”
It was at Love Token that she got experience going to trade shows and working hand-in-hand with buyers.
Then, she knew it was time—she was ready to go on her own. She started her own company, J. Dosi, a ready to wear lifestyle collection.
She gave the students first-hand insight into the production process, talking about import, domestic, and the cut & sew nature of Los Angeles.
The life of a designer is not only design. A fraction of the time is spent on design, then it’s samples, production, sales, marketing, and so much more. “You have to eat, sleep, and drink this,” she explained.
Her Fall 2017 collection includes a beautiful selection of jackets made from goat suede, Rex rabbit fur, silk velvet, tweed, and drum-dyed Napa leather. She let the students try on J. Dosi samples, and left the students with one final thought: “Believe in yourself.”
Categories: Merch Marketing, Alumni News, Merchandise Product Development
Maye Musk, top model, dietician, and mother of Elon Musk, Kimbal Musk, and Tosca Musk, visited FIDM last week as a guest speaker for the Marketing Essentials class taught by FIDM Instructor Vincenzo Lodato. Maye grew up in South Africa and started modeling at … Read More
Students in Vincenzo Lodato's Marketing Essentials class were treated to a special guest speaker this week on the Los Angeles campus. Jim Fielding, the Global Head of Consumer Products and Retail for DreamWorks Animation, shared with the students his i … Read More
FIDM is constantly working to bring real life industry experience into the classroom. To this point, a new interdepartmental collaboration began last quarter between Merchandising & Marketing (MM) and Merchandise Product Development (PD). Students in b … Read More
The student body has voted 12 faculty members Outstanding Faculty Award winners for 2016. Congratulations to these industry leaders and educators for passing along their expertise and inspiring the next generation! Read more about:Vickie Peters, Apparel In … Read More
This year, the NRF Foundation collaborated with STORY, the New York City retailer, for the Student Challenge Competition - The Big Pitch. This business-case competition allows NRF Student Association members to demonstrate their creativity and business acume … Read More
Merchandise & Marketing Graduate Jeffrey Brumley, who is currently the Vice President of Merchandising and Planning at Fabletics, has recently returned to sunny California after nearly a decade in New York and Vancouver where he worked at VINCE and Lululemon, … Read More
Diego Dominguez graduated in 2007 with his degree in Merchandising & Marketing. Since then he has worked for Simon Miller and Kill City Jeans, and is now in New York at premium denim label Frame, working as a sales rep for the men’s line. He said he ha … Read More
After receiving a degree in Merchandising & Marketing, Caitlyn Braegelmann pursued her B.S. degree in Business Management at FIDM. Upon graduation, she received her MBA from Loyola Marymount University in Marketing. While working as a Domestic Marketing Mana … Read More
Merchandising & Marketing Graduate Jazmin Raymond recently had the chance to work with Jayden Smith for the August cover story of NYLON magazine. The 2016 graduate was on-set via a styling opportunity from the Career Center and said she "had the time of my lif … Read More