Gen Z shoppers in LA had a moment at Westfield's Topanga mall last Friday. Kylie Jenner, the most followed celebrity on Snapchat, dropped her holiday merchandise into a one-of-a kind boutique at the upscale suburban mall and shoppers did what they had to do. Young shoppers excited by "a product's rarity, and the credibility owning that product can give them on social media, as well as its possible resale value," dropped and spent big according the New York Times. "Drop" retail switches paradigms by making a limited number of products available for a short time, thereby increasing social media status for consumers who can post a selfie with said items. Shoppers at the Kylie pop-up had 15 minutes in the store and a limited number of items they could purchase, thereby increasing resale value. And adding drama to online sharing.
Categories: Celebrities, Shopping, Trendwatch, Retail
Joyce Azria, former Creative Director of BCBG Generation and founder Max Azria's daughter is starting her own brand—Avec Les Filles. Aimed at millennial women, the 35-year-old designer is trusting her instincts by launching with 155 shops-in-stores and a colle … Read More
Trendwatchers at Bloomberg online report a rise in influence of West Coast style on New York tastemakers, citing athleisure and a new kind of refined California aesthetic encompassing Bohemian blouses, flowy skirts, and tech fabricated apparel. Citing the earl … Read More
You're invited to meet FIDM Grad and designer Reese De Luca at the pop up shop for DE LA COMMUNE, an "androgynous designer luxury brand that pushes the envelope of leisure," on November 4-6, 2016, at Universal Body (8000 Sunset Blvd. B135, Los Angeles). Enjo … Read More
The 99 Cents Only Stores located at 11040 W. Pico Blvd., in West Los Angeles, is currently featuring four fashion-inspired displays crafted by FIDM Visual Communications Students using everyday items from the store. Four groups of students selected a theme a … Read More
Stone Cold Fox, co-founded by FIDM Graduate Dallas Wand, just opened their first brick-and-mortar store in Venice Beach. Located on bustling Abbot Kinney, the new boutique features the brand's beloved bohemian chic women's apparel, accessories, and bridal line … Read More