Trend forecaster WGSN follows the current color story on Instagram, noting the importance of color for standing out in the crowded field of social media image-making. The forecaster points out a trend of hot pink as background "wall" in professional posts for brands as diverse as Old Navy, Starbucks, and Rent the Runway. The pink wall outside LA retailer Paul Smith caused a small tsunami of Instagram posts, and the rest is history, says WGSN. Another color trend on Instagram is monochromatic imagery, where a red jacket for instance is shown against a red wall, creating a quick flash of color that pops on the small mobile screen.
Categories: Social Media, Instagram, Trendwatch, e-commerce, Digital Media
Snap, the owner of Snapchat, has introduced a digital device called Snap Spectacles—oversized sunglasses with a tiny video camera embedded in the frames. They are retailing for $130 and supply may be short for the holiday season. Enthusiasm is high in the tech … Read More
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Join @FIDMCollege on Instagram, from Friday-Sunday, November 6-8, as we host an Instagram takeover with Advanced Fashion Design Graduate, celebrity fashion designer, and GROOM co-founder, Octavius Terry. Instagram Takeover Details Over the course of three … Read More