, Celebrities

  • Dec
    21
    2016

    Trendwatch: Facebook Delivers Best Click to Buy

    While Coach made news this week when it named #1 Instagramer Selena Gomez its spokesperson at the cost of $10 million, business analysts at L2 remind us that amplification does not necessarily lead to sales. Business of Fashion reports that brands still consider buys on Facebook, Instagram, and Snapchat to be advertising/media dollars that may not convert to sales. At the moment, the highest conversions have occurred through Facebook's 360 degree runway videos for Tommy Hilfiger, in which viewers can click and send items directly to a shopping cart. Kate Spade and Warby Parker have signed on.

     

     

     

     

     

     

     

     

     

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    Categories: Social Media, Celebrities, Trendwatch, e-commerce

  • Dec
    14
    2016

    Trendwatch: Kylie Jenner Gets Drop Retail

    Gen Z shoppers in LA had a moment at Westfield's Topanga mall last Friday. Kylie Jenner, the most followed celebrity on Snapchat, dropped her holiday merchandise into a one-of-a kind boutique at the upscale suburban mall and shoppers did what they had to do. Y … Read More

  • Nov
    10
    2016

    Rolling Stones Defined Rock Fashion

    Men in dresses? Black velvet Victorian frock coats, jewels and eye-patches? Unisex sequined bell bottoms and high-heeled boots? If you're one of the Rolling Stones, it's been there, done that. "Exhibitionism," a huge fashion art show, curated in London, and n … Read More

  • Nov
    02
    2016

    James Galanos, West Coast Couture Designer Dies at 92

    Former FIDM Advisory Board member James Galanos, a favorite of California society and show biz divas, died at 92 in Los Angeles. After training with Hollywood costume designer Jean Louis at Columbia and apprenticing in Paris at couture houses Givenchy … Read More

  • Nov
    02
    2016

    Will.i.am Designs Wearable Head Phones

    Forward thinking music star Will.i.am (who attended FIDM) just kicked wearable tech up a notch with a set of headphones that double as a necklace—just in time for Christmas. The bluetooth headphones, called Buttons, look like giant metallic studs when … Read More

  • Oct
    17
    2016

    Trendwatch: New Face of CoverGirl is a Boy

    Seventeen-year-old Charles James of Bethlehem, New York broke a barrier at CoverGirl this week when he became the new face for the mass cosmetics brand. The social media sensation with 650,000 Instagram fans follows in the footsteps of iconic stars lik … Read More

  • Oct
    10
    2016

    Trendwatch: Is Ralph Lauren Hillary Clinton's Designer-in-Chief?

    Fashion Editor Vanessa Freedman of the New York Times speculates, after last night's debate, that uber- American designer Ralph Lauren is crafting a presidential look for Hillary Clinton that may carry over to the White House, if she wins. The candidat … Read More

  • Aug
    31
    2016

    Rules of Endorsement Shifting for Social Media Influencers

    The tension is mounting between social media influencers (the agencies that hire them) and the consumer activist organization Truthinadvertising.org regarding full disclosure on paid sponsorships. The New York Times reports that the Kardashian sisters rec … Read More

  • Aug
    16
    2016

    Broad Museum Visit: Cindy Sherman Show Explores Being Female in Photos

    Long before there were selfies or the Kardashians, the artist Cindy Sherman made taking pictures of herself her favorite form of expression. Working in her photo studio on pre-digital film, art student Sherman re-imagined herself as a beauty queen, a t … Read More

  • Aug
    08
    2016

    Trendwatch: The New Rules of Social Meda

    Hashtags like #ad and #sp should start popping up on more influencer posts as the word circulates that federal regulations will be applied more stringently to paid online promotions. As the influence of social media grows—brands are currently spending mor … Read More

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