, Action Sports

  • Dec
    14
    2016

    Trendwatch: The Future of Sneakers

    Does tying your shoes tire you out? How about figuring out your size for each brand? Problem solved. Sneaker giants Adidas and Nike are bringing to market tech sneakers that look a lot like Back to the Future. Adidas' Futurecraft sneakers (now available to the public) use 3D printing to mold a sole to the wearer based on data recorded by a treadmill; Nike's self-lacing HyperAdapt technology creates shoes that not only tie themselves, they mold to the wearer's foot thanks to special Flywire technology. The future is here people—especially if you live in special markets like New York where the latest sneaks are already in store.

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    Categories: Action Sports, Footwear Design, Trendwatch

  • Nov
    07
    2016

    Elder Statesman Takes Sports Merch Upscale

    Los Angeles-based luxe knitwear label The Elder Statesman has forged a unique collaboration with upscale retailer Barneys for NBA-branded knitwear. The professional basketball association has approved logo-studded sweaters, beanies, and scarves made of the bra … Read More

  • Oct
    24
    2016

    Just Accepted Merchandise Product Development Student Already Runs His Own Streetwear Brand and Store

    Name: George Vilchis Age: 19 Hometown:​ Rancho Santa Margarita​, CA FIDM Major:​ Merchandise Product Development ​ FIDM Campus and Start Date:​ Orange County, 2016 ​ Admissions Advisor:​ Susan Pope ​ How did your advisor help with the process? ​My advi … Read More

  • Aug
    08
    2016

    America's Gymnasts Turn Up the Bling

    The amount of bling showered on the American gymnast's leotards at the Summer Olympics in Rio this summer is record-breaking, according to fashion editor Vanessa Friedman in the New York Times. Friedman traces the history of the gymnastic leotard from … Read More

  • Aug
    03
    2016

    Tech Apparel on Time for Rio Olympics

    "We make sure we stay inside the rules, but we will get to the very edge of them if we can," says Adam Clement, Senior Creative Director for team sports at Under Armour.  Business of Fashion previews tech apparel advances expected at Rio's Summer Olymp … Read More

  • Jun
    29
    2016

    Nike Tennis Dress Courts Controversy

    The world's top-ranked women tennis players did a little tweeking on NIke's Premier Slam Dress designed for the Wimbledon championships. The sort, sheer, baby doll design with side vents sent too much fabric flying for several tennis pros. In the heat of com … Read More

  • Jun
    16
    2016

    Catching Up With FIDM Grad and Pro Skater Spencer Nuzzi

    FIDM Merchandise & Marketing Graduate and pro skater Spencer Nuzzi is now an Outfitter/Stylist at Trumaker and he also sells his own line of apparel and accessories. We recently caught up with the Los Angeles-based alum to learn more.  How did you get invol … Read More

  • Apr
    11
    2016

    Industrywatch: Activewear Growth Accelerates

    With the global activewear market set to reach $83 billion in sales by 2020, according to a report in Business of Fashion, several new labels are entering the segment now dominated by Lululemon, Nike, and Under Armour. A few upstart brands to watch are: Outd … Read More

  • Mar
    07
    2016

    FIDM Student Crying After Meeting Pro Surfer Kelly Slater Video Goes Viral

    FIDM Student Sarah Grace Smith recently traveled to Hawaii with Quiksilver, where she is an intern, for the annual surf competition in memory of Eddie Aikau. After being captured crying after seeing her idol Kelly Slater for the first time, the video promptl … Read More

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