Creative Video-Storytelling Give Brands a New Edge

November 10, 2016

Racked reports on a new genre of professional-level videos that brands are underwriting to get their message across online. Rather than relying or random bloggers or "influencers," a new kind of marketing agency is casting and creating short videos that tell a story. Small Girls Big Business, an agency that put together actress Sarah Ramos and brand BB Dakota is one example, and Anna Kendrick for Kate Spade is another this season.

Categories: Social Media Program