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Student Life

Sep
27
2016

Introducing FIDM SD Student and Social Ambassador Ymani Ethridge

Name: Ymani Ethridge

Major: Merchandise Product Development 

Campus: San Diego

Hometown: San Diego 

Describe your style: My style is based off of what inspires me and what makes me feel comfortable and empowered when I walk down the street or halls at school. 

What are you currently listening to? Currently I am listening to a lot of Beyoncé, Disclosure and Kehlani. 

What are your favorite brands? My favorite brands are AreYouAmI, Zara, Monkey Time, HBA, BAPE and Comme des Garçons Play. 

Who is an icon that inspires you? An icon that inspires me is Irene Kim. She is a model from South Korea and she is so outgoing and does not care what others think. She has a very "go-with-the-flow" sense of style, which catches most designer's eyes and is the main reason as to why she wal 

Where is your favorite place to eat in your city? My favorite place to eat in Downtown San Diego is PO5 pizza in the gaslamp district. It may be pizza, but it's the best pizza you've ever had. Outside of Downtown San Diego, I love drinking boba and eating honey toast at Up2You on Vickers Street in convo. 

What is your dream job? My dream job, is to have an empire equivalent to Dianne Von Furstenburg that empowers women and inspires them to be the best that they can be.

What advice would you give to FIDM Students? Advice that I would give FIDM Students is that if people are making you feel like you're not cut out for this industry, prove them wrong. 

What is your current city's best kept secret? San Diego's best kept secret, is the peacefulness the city has to offer. Although cities are known to be hectic and to some scary, San Diego is right next to the beach, and that alone explains the sense of peace that holds us all together. 

Describe your FIDM experience in 3 words: Dream come true.

Fill in the blank: You know you went to FIDM when... your heart and mind are filled with so much excitement and inspiration. 


Name: Ymani Ethridge Major: Merchandise Product Development  Campus: San Diego Hometown: San Diego  Describe your style: My style is based off of what inspires me and what makes me feel comfortable and empowered when I walk down the street or halls at sc …
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Latest Trends

Aug
29
2016

Trendwatch: Urban Outfitters Boosts Sales by Looking Back


Urban Outfitters seems to have hit on a winning formula to improve sales in the challenging 18 to 28 year-old space. Partnerships with heritage brands like Adidas, Wrangler, and Calvin Klein are bringing shoppers back to the once flagging brand. CEO Trish Donnelly tells Fashionista that the company's "focus on exclusive product and offering customers products he or she can't get anywhere but at Urban,"accounts for the 3% rise in sales in the last quarter. The next throwback fashion? A very '90s Tommy jeans collection coming soon. 

Urban Outfitters seems to have hit on a winning formula to improve sales in the challenging 18 to 28 year-old space. Partnerships with heritage brands like Adidas, Wrangler, and Calvin Klein are bringing shoppers back to the once flagging brand. CEO Tr …
Read More