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Student Life

Oct
27
2016

Jacqueline West Scholarship Winner Brisa Gonzalez Wants to Launch Groundbreaking Clothing Line


1. Name:
Brisa Gonzalez

2. Major: Product Development

3. Campus: FIDM San Francisco 

4. Why did you decide to attend FIDM? 
I never thought college was for me. Being the first to graduate high school in my family, college was never really on my mind since no one in my family had even finished high school. I always knew I was "different," had different aspirations and a passion for fashion so I didn't think I fit into a "normal" University of California or junior college until FIDM did a presentation during my junior year of high school. After that, the rest is history. 

5. What inspired your submission for the Jacqueline West Scholarship? 
I was inspired to pursue the Jacqueline West Scholarship because of my love for my culture and fashion. 

6. What fuels your passion for fashion? 
The fuel to my fire is definitely knowing that one day I can make a difference in the world, even with fashion. My dream is to open a groundbreaking clothing line or company that is entirely for the people. I want my designs to inspire those around me to feel represented, follow their dreams no matter how big and I want everyone to have something to strive for, and believe they can do it. My love for what I do fuels my passion.

7. How do you see yourself evolving creatively at FIDM? 
At FIDM I hope to evolve by getting the proper learning tools I need to totally dive into my career. Learning the ins and outs of fashion will definitely be helpful in achieving what I'm trying to do. 

8. What would you like to pursue for your career? 
I'm really passionate about activism. All too often I feel as if not everyone is represented in today's fashion world. Whether it be unaffordable or simply boring, something needs to change. I feel like fashion is a great way to speak about important issues happening in today's world. Fashion is really an embodiment of who you are as a person and I want everyone to understand that you should always be yourself. I want the new generations to know that they can be successful while looking "different." It's about confidence and that's what I plan to accomplish with my own business. 


1. Name: Brisa Gonzalez 2. Major: Product Development 3. Campus: FIDM San Francisco  4. Why did you decide to attend FIDM?  I never thought college was for me. Being the first to graduate high school in my family, college was never really on my …
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Latest Trends

Nov
22
2016

Trendwatch: Stitch Fix Designs Data-Driven Clothing


Stitch Fix, the five-year-old online personal styling service, is moving into the design business, creating clothes that algorithms say their customers want right now. Eric Colson, Chief Algorithm Officer, tells Fast Forward Labs that he calls the proprietary data-driven clothing lines "Frankenstyles" because they "combine attributes that work well for a particular demographic but might not yet coexist in a single piece." In other words, computer intelligence takes a popular silhouette, tweaks the sleeve, changes the color, and makes it available in the sizes that real people wear. Begging the question: can creativity be programmed? Wait and see.

Stitch Fix, the five-year-old online personal styling service, is moving into the design business, creating clothes that algorithms say their customers want right now. Eric Colson, Chief Algorithm Officer, tells Fast Forward Labs that he calls the proprieta …
Read More