Overview: A Time of Boredom
It is a time of transition. We look to the past, remember what innovations worked, and bring those forgotten concepts into our future. Our fast lives, up until now, leave no room for boredom. However, we are now finding joy in boredom, as that is essential for opening up creativity. Making room for boredom extends into making room for space in our lives. The first commercial flight into space stirs the imagination, and opens a shift in perspective. With new possibilities, time is becoming more fluid, and boundaries are then broken down. As we move into the future, time is slowing down, and consumerism as we have known it is slowing down, as well. Quality in craftsmanship merged with technology creates simple forms in materials that are high concept and low maintenance. Products are increasingly being built to last. However, for products still disposed of, the circular economy will find new uses for discarded materials: recycling, renewing, repurposing. We will begin to buy less, shedding excess, and literally lightening our loads.
The position of Chief Memory Officer is becoming important for preserving a brand’s history. With the influx of millennials leaving jobs on average every two years, company archives are losing continuity. The Chief Memory Officer would have an eye on the past, and interpret a brand’s history, while moving the brand into the future.
Pop culture pairings are becoming popular. These are recreations of dining or bar experiences, which add elements of popular movies or TV shows like Friends for a temporary event. These combinations are lucrative investments. Tickets for London’s Friends-themed pop-up sold out in minutes. Pairings of food and entertainment immerse consumers in the brand experience, engaging social and emotional desires. The old and new create a blurring of timelines, where “experiences” carry over into museums, and the digital and crafted worlds blend into innovative transformation. An interest in the past carries over into the global community, and the need to preserve the world. Coming together to archive the recent past, and ancient cultures, our survival instincts are kicking in. Our basic needs are initiating great change and new solutions to old problems. As we realize the effect we’re having on our planet, merging the natural and manmade is the key to an alternative future.
Psychotropic prints, inspired by fireflies and botanicals merge with manmade (synthetics) to create a lush landscape for swim and beachwear. Glow-in-the-dark effects, flora and fauna prints, and saturated darks form the palette. Abstract, painterly qualities inform the mood. Inspiration is derived from the intimates market, where the tones are darkest navy, purple, and wine. Shadows are emphasized, and moody alternatives to black come into the mix. Deep tones are carried through into laces and black trims, and Gothic raisin and grape pull us away from the usual berry tones, in favor of almost black. Black cherry is a deep, dramatic color, conducive to modern, contemporary fabrics, and architecturally placed lace trims, fishnet, and pared-down silhouettes.
Military elements create uniform-like jumpsuits with D-ring details in utility cottons with multiple patch pockets. Invisible zippers, cuffed sleeves, and D-ring waistbands detail the uniform look. The wide cropped trouser in fluid cottons sports double button details, side pockets, and belt loops. The boyfriend jean still reigns, with deep-cut hemlines and squared off shapes. The wrap-front trouser is an updated nautical look, complete with rope details and oversize eyelets. Woven tops play with open-back details, and the extreme sleeve blouse, sometimes tied and flared. Peek-a-boo cutouts are feminine, especially with peplum details. Still in a romantic mood, ruffles, opulent silks, pleats, and delicately layered lace display timeless femininity. Another spectrum—that of youth culture, and back-to-school—sees a punk edge in graphic T-shirts and subversive silhouettes. Nineteen-eighties underground and a rebellious spirit brings back DIY attitudes, and cut-and-paste applications. A feminine angle incorporates the softer side of the eighties in neon prints.
Youth influences create a liberated and creative mix in knits. Random and unfinished, with offbeat details such as pieced, patched, and personalized details, lend a freshness to designs. Textures glow in materials with moiré effects and ombre stripes, combining the everyday with super-tech. From pastels to darks, colors play in different ways, infused with youthful energy and vitality. Jewel tones, including Scarab Green, tap into psychotropic richness, and black, navy, and grey construct the base for colorful finishes to shine. Mohair, merino, and leather form perfect pairings for dressy, classic designs. Relaxed knitted cardigans and jackets follow an elongated slouchy silhouette, and short, boxy styles offer homespun jacquard to Faire Isle patterns. Shawl collar necklines lend a robe-like feel, as relaxed leisurewear compliments layered jerseys and joggers.
Minimalist looks, zipped and belted, lend a retro modern aesthetic. Fifties’ classics such as bomber and coach jackets in traditional menswear checks, keep the look more casual. Track jackets and anoraks don retro logos, and fleece paired with leather worked in classic shapes such as bomber jackets have a tactile appeal. Traditional trucker jackets are reinterpreted in softer materials, such as wool, jersey, suede and cotton. Florals provide lively color, even though jacquard stripes and classic checks offer a wider appeal. Bold color-blocking recalls retro sports motifs of the 1990s. Hideaway hoods, kangaroo pockets, and packable options in technical nylons serve up utility details, and military-inspired silhouettes in dark tones: black with olive undertones, and deep berry shades. A vintage feel underlies the military standard-issue look, embracing patchwork fabrics that lend a homespun element.
The immersive experience carries over into restaurant interiors, as the food and drink served complements the interior, prompting dialogue and multisensory dining. These pairings of food and furniture create a memorable, almost tactile experience for the customer. For example, modern industrial spaces featuring wood as the main element, offer an informal, casual dining experience. Lighter cuisines offer an interior of ample natural light, and a motif of flora and fauna.
A playful mix of immersive pattern, with a nod to camo, fills retail spaces and art exhibitions. Textiles and wallpaper designs, as well as lookbooks and theater, are joining this trend, in a playful, joyful way. There is a blur between lines, as fashion, interiors, editorials, and artwork embrace trick-of-the-eye and continuous pattern on an array of surfaces. Vintage wallpaper revives classic designs in chintz motifs, and a new tropical chintz spices things up. Optical illusions play with scale and depth, and monochrome geometrics blend the figure into the background.
A New Bohemian mood permeates in jungle foliage, exotic birds, and butterfly motifs on textiles and furniture. Inspiration comes from the East, and Chinese dragons, fan motifs, Indian paisley, and mandala patterns are seen across textiles. Brocades, beaded fringes, large florals, and jacquards lend a sophisticated edge. The 1970s hippie is back in printed florals, patchwork, and stripes. Colorways are bright in pink, orange, and teal, with a fresh infusion of white. A painterly hand creates an artist’s studio feel and hand painted designs mix with collaged patterns on wall surfaces and textiles.
Scarab Green carries over into interiors, and Winetasting is a key color for the holidays. Bold blue, liquid black, and soft pink are other important colors to emerge. Surfaces include raw materials and unfinished shapes, creative inlay and marquetry. Designers are continually focusing on sustainability, with the utilization of waste into new designs.