FIDM Faces

Rebecca Damavandi

Graduate
Apparel Industry Management
President of Licensing and Global Business Development for Elie Tahari

The most rewarding part of my job is when the product line comes out great and you see everyone on the streets wearing Elie Tahari and our diffusion line, Tahari.

After studying history and business at UCLA, Rebecca Damavandi chose to attend FIDM so that she could immerse herself in the fashion industry. Elie Tahari has a presence in more than 40 countries, and is sold at Saks, Bloomingdale's, and freestanding shops everywhere from Atlanta to Las Vegas. In addition to the main collections, the New York-based brand has 11 licensed product categories, all headed up by the FIDM Grad. Because Rebecca's job also encompasses all of the company's global expansion, she works with the varied partners around the globe in countries like Korea, Turkey, and Qatar to name a few.

What does your job entail?

"I deal with all of the licensees and licensed products all the way from product development to approving the line. I seek all of the partners, sign all of the license deals, and negotiate all of the terms."

How did FIDM help launch your career?

"In Apparel Manufacturing Management I first learned about licensing. It was a natural fit for me because I am both left- and right-brained. It works very well with my personality--you have to be able to multitask and juggle many things at once."

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