FIDM Faces

Jim Masciocchi

Merchandise Marketing

If I get bored with the topic, surely the student will as well – so I try to keep as fresh and up to date as humanly possible.”

Tell us a little bit about yourself:
“I have always been a bit of a ham. In high school I was very involved in our school plays – I had to be on stage; teaching gives me the opportunity to be ‘on stage’ again, while giving the students something they can take with them…they learn and maybe get a bit of a laugh now and again. Travel is a passion, whenever possible you may find me in Italy, France or anywhere else in Europe – the experience of ‘getting lost’ in a foreign country is exhilarating for me personally – I find the challenge of communicating with the locals, and experiencing their city on their terms so much more rewarding than just viewing the ‘sites’.”

What is your experience in the industry?
“I have over 20 years of retail experience. After graduate school, I decided to go back to retail and started on the floor in Macy's. I was promoted every year for the five years I worked for Macy's – sales, to manager, to Assistant Buyer, in Better & Contemporary Dresses to Associate Buyer, Better & Contemporary Dresses, to Merchandise Manager, 3rd & 6th floor – Union Square. After leaving Macy's, I left retail for a few years only to return again as a manager at Neiman Marcus. I was the dress manager for 11 years and in those 11 years also managed: Designer Coats, St. John, Contemporary Sportswear & Bridge Sportswear.”

Describe a favorite class project:
“In Management Strategies, the first day of class, students are divided into teams and given a task (typically geared to marketing and or management). They must pull one item each (as a team) from their book bag, handbag or whatever. They must use these items to solve their problem. The students never fail to impress me with their ideas or ways of thinking.”

What do you enjoy most about teaching at FIDM?
“Working with the students. Researching the course and educating myself so I can be fresh and add something different to the class each quarter. If I get bored with the topic, surely the student will as well – so I try to keep as fresh and up to date as humanly possible.”

Please Note: The information contained herein was confirmed at the time of original publication.

More FIDM Faces