FIDM Faces

Jeanne Tamayo brings her experiences working for fashion brands like Chanel, Fred Segal, L’Oreal, Smashbox, and Stila to her FIDM classes on Beauty Brand Imaging and Video Marketing. After receiving a Master’s degree in Theatre, the entrepreneurial Tamayo carved out a place for herself in the industry creating training videos, infomercials, corporate educational materials and how-to videos. She is a student advisor to Visual Communications majors.

What are you doing in the industry right now?
The video production company I started (My Good Life Media, LLC), creates commercial and training content for beauty brands. I direct, script, produce, and brand how-to tutorials and retailer training programs for clients like Josie Maran Cosmetics, Urban Decay, Kate Somerville Skin Care, Couture Color, Temptu, Merle Norman, and others.

How does your business experience connect with the classroom?
I like to help students remain current in the rapidly changing marketing environment. I educate students on the dozen or so brands where I have personal contacts, and help students understand how to best begin their careers.

Describe a favorite class project.
Students create their “personal brands” by incorporating the contemporary ideas of well-known thinkers Dan Pink, Sir Ken Robinson, Joseph Campbell, and Mihaly Csikszentmihalyi that we discuss in class.

What do you enjoy the most about teaching at FIDM?
Helping people pursue their passion.

Can you sum up your teaching philosophy?
It’s a conversation not a lecture.

Jeanne Tamayo is an Outstanding Faculty Award winner, an award given by the student body to outstanding faculty members.

Please Note: The information contained herein was confirmed at the time of original publication.

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