FIDM Faces

Don Chang

Advisory Board
Merchandise Product Development
President/CEO, Forever 21

Forever 21 gives hope and inspiration to people who come here with almost nothing... [people] can come into a Forever 21 and know that all of this was started by a simple Korean immigrant with a dream,"
Chang told the L.A. Times.

Don Chang has grown Forever 21 from a 900-square-foot shop on Figueroa Street called Fashion 21 to one of the top 50 privately held companies in Los Angeles, expanding to over 450 stores all over the U.S. and globally. Though the stores keep getting larger and five brands currently fit under the Forever 21 umbrella, Chang’s philosophy of selling "current fashions at the best value," remains the same.

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