Merchandising & Marketing
Industry veteran Danielle De George has held many positions in retail: sales associate, assistant buyer, and buyer. Outside of FIDM, she works with small, independent retailers to help them manage their businesses.
What is you current industry position?
I am currently a consultant with an inventory management company called RMSA. I work with independent retailers in managing their sales, markdowns, inventory and purchases. We review a 12-month plan every month and I give recommendations to help manage and grow their businesses.
How do you relate the real world work to the classroom?
I often use my client’s stories to illustrate the concepts being learned in class. In both courses I teach, the 6-month plan is a huge part of the course, and it’s nice for the students to know that companies (and buyers) use these every day.
What classes do you teach?
Merchandise Buying and Applied Buying.
Do you have a particular style or philosophy about teaching?
Since the courses I teach emphasize math, I try to relate the numbers and concepts to scenarios or stories of what it would look like in a store. It can be easy for some students to just memorize a formula or process, but I try to give meaning to those formulas and processes.
What do you enjoy most about teaching at FIDM?
I love when students graduate and land a job (or are currently in the industry) and e-mail that they have used a formula or concept from class! I remember being in school and hating some classes because I knew what we were learning had no bearing on what we would use in the real world. The best thing about FIDM is that the classes are designed to really apply the materials you learn in class to industry positions. The other great part about teaching is when a student, who previously hated math, doesn’t mind it so much once they’re taking Merchandise Buying!
Danielle De George is an Outstanding Faculty Award Winner, an award given by the student body to outstanding faculty members.
Please Note: The information contained herein was confirmed at the time of original publication.