FIDM Faces

Chris Maeoka

Faculty
Merchandise Marketing

FIDM Students have taken the road less travelled, and I applaud them every day for this important decision.”

In her career, Chris Maeoka had handled every aspect of marketing, from direct marketing, to web, branding, and packaging development. She helped launch two children’s apparel lines: OOh La La Mama and a licensed line of Dr. Seuss. In addition to teaching at FIDM, she consults for the industry. Her popular classes are: Marketing Essentials, Brand Strategy, Marketing and Brand Development, Promotions in the Merchandising Environment, and Professional Practices.

What do you enjoy most about teaching at FIDM?
I really love our students. They are bright, creative, and unpredictable. I appreciate that the class sizes are small enough that I can really get to know each of my students. I love when I hear from a student long after they have graduated.

Describe a favorite class project.
I really love the final project in my “Promotion in the Merchandising Environment” class. It is a culmination of all the marketing knowledge students have learned over their FIDM career. I enjoy watching them connect the dots.

What is your philosophy of teaching?
While I am still constantly developing and innovating, I try to focus on interaction and drawing the real world into my teaching at all times. I firmly believe that connecting the students to the world outside of school is the best way for them to learn; I try to bridge that gap for them as much as possible.


Chris Maeoka is an Outstanding Faculty Award winner, an award given by the student body to outstanding faculty members.

Please Note: The information contained herein was confirmed at the time of original publication.

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