My favorite part of teaching is helping students to discover their own visual style and guide them in balancing the form and function elements in their work.”
Alex Gardos was born and raised in Los Angeles and has lived and worked in Europe where he got his start doing freelance graphic design. After earning a B.A. in Industrial Design and Graphic Design in San Francisco, Alex worked in the Bay Area during the '90s in many roles from Graphic, Web, and Interactive Designer to Creative Director. An avid traveler, Alex has been to India, Southeast Asia, Australia, and New Zealand.
What do you enjoy most about teaching at FIDM?
“My favorite part of teaching is helping students to discover their own visual style and guide them in balancing the form and function elements in their work. The college's administration is very open to input and the atmosphere is professional yet casual.”
Do you have a teaching philosophy?
“To create effective Graphic Design, one has to find the proper balance between form and function. As Graphic Designers, we must 1) capture the attention of our audience, 2) capture the comprehension of our audience, 3) create design with a high retention value, and 4) create design that causes a behavioral reaction. Students need to constantly ask themselves why and how they relate to the client's audience.”
Alex Gardos is an Outstanding Faculty Award winner, an award given by the student body to outstanding faculty members.
Please Note: The information contained herein was confirmed at the time of original publication.