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Tired of the same old men’s fashion magazines? Today’s men’s magazines seem to have more scotch ads and car repair tips than actual fashion editorials. Then along comes abc Fantastic Man xyz . Designer Jop van Bennekom and journalist Gert Jonkers started the magazine in 2005 using Modernist influences, uncoated paper, very few ads, and mostly black and white photographs. With cover models like Ewan McGregor, Tom Ford, and Bret Easton Ellis, and contributing photographers such as Juergen Teller, Bruce Weber, and Wolfgang Tillmans (also a cover model), this magazine is anything but the “same old men’s magazine.”
Creators Bennekom and Jonkers say they wanted a magazine for the men who didn’t want to wear sportswear but didn’t necessarily want to wear a suit and tie every day. Clothing for the everyman with an edge is a theme in the current edition of abc Fantastic Man xyz , as evident in an editorial entitled, “A series of stylish suggestions for bold summer fashions to be worn by gentlemen of quite marvelous shape.” It features “average guys” as models in creations by Vivienne Westwood, Y–3, and Walter Van Beirendonck. The abc San Francisco Chronicle xyz praised it as “…the best fashion mag out there…fashion–forward, clever, deeply engaged with the fashion world,… abc Fantastic Man xyz is better designed, better photographed, and rafts more stylish than the competition. If you buy only one men’s fashion magazine, it should be this one.” This semi–annual magazine moves to the head of the class in terms of style, production, information, and genuine cool.
Reviewer: Jason Galloway, FIDM Library Staff Member, S.F.