October 2011

http:// www.fashism.com

http:// www.fashism.com

The way this website works is very simple: users upload a picture of themselves wearing an outfit they would like feedback on, posing a question to the community, and users respond with comments and ratings in real time. Uploads can be via mobile or through the website. Users can use Facebook to sign up or log in, and a Fashism app is available.

A casual visit to the site revealed sample user inquiries with outfits, asking: ‘Which outfit is better for the first day of school?’ ‘For a nice dinner?’‘Homecoming Possibly?’ User feedback is polite but candid, such as shorts being way too short for the person’s figure, one item was too casual, suggestions such as a first shirt was nice, and a pairing suggestion with some dark wash skinnies, leather braided belt and sandals. Other posts and exchanges brought replies such as boots not suitable for the hat shown, different styles; with a suggestion to pair the hat with a longer skirt or dress and with high heels instead. Compliments also are returned with inquiries, providing not only feedback and suggestions but perhaps a nice boost to the user’s day.

Users also post accessory details, for instance shoes or nail polish shades, occasionally from inside a store or boutique, seeking feedback. That is part of the appeal of the site, that feedback can be sought before purchases are made.

You can also access the Fashism blog for features, video shares, links to webinars and other content. Users can also earn points, every time they upload, comment, tag or have their comments voted up. Points help unlock discounts and specials.

It is worth a visit to check out this interesting site – a simple and innovative idea: social entrepreneurs & cool hunters take note.

Reviewed by Library Staff Member — Evan Carlson