Global Consumer Trends, Ideas And Insights.
Anticipating what consumers want is critical for taking a brand into the future. Forwardthinking designers can then plan and develop innovative products that strike the right chord with consumers. But how do you predict future trends? Saturate yourself in a variety of media – read, listen, and observe – and then try to make connections between all the disparate pieces of data. The Amsterdam-based firm, trendwatching.com, has provided five trend watching tips in their free monthly briefing for September:
No matter what industry you're in, whether it’s fashion, interiors, beauty, automotive, media, or education, trendwatching.com can help you develop future opportunities. Of course, they do have products for sale, such as their $649 abc 2008 Trend Report xyz , but much of their research is provided for free on their site. They believe in sharing and “contributing to the collective wisdom,” so don't hesitate to tap into this vast source of consumer trends information.
Reviewer: Kirstie Harless, FIDM Library Staff Member, S.F.